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The Grocer: atkins lifts eggs (UK)

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  • Karen Dawn
    The Grocer August 30, 2003 MARKET EDGE ; Pg. 45 atkins lifts eggs The controversial Atkins diet has helped add oomph to egg sales this year. The first seven
    Message 1 of 1 , Sep 1, 2003
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      The Grocer
      August 30, 2003
      MARKET EDGE ; Pg. 45
      atkins lifts eggs


      The controversial Atkins diet has helped add oomph to egg sales this year.

      The first seven months of 2003 have seen sales of Lion eggs grow by 9%
      according to TNS data, the first sustained rises for many years according to
      the British Egg Industry Council. The council said the rise reflected the
      growing interest in eggs which has been fuelled by ongoing television
      advertising as well as changes in eating habits, particularly the recent
      re-birth of the Atkins diet.

      The TNS Superpanel data shows the total market for eggs had risen by almost
      4%, compared to an equivalent rise of 1% in 2002.

      However the big success story, according to the BEIC, is the rise of Lion
      Quality eggs, which have continued to see huge growth rates with a further
      increase of 9% to date, building on rises of 4% and 3% in 2002 and 2001
      respectively
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