The Grocer: atkins lifts eggs (UK)
- The Grocer
August 30, 2003
MARKET EDGE ; Pg. 45
atkins lifts eggs
The controversial Atkins diet has helped add oomph to egg sales this year.
The first seven months of 2003 have seen sales of Lion eggs grow by 9%
according to TNS data, the first sustained rises for many years according to
the British Egg Industry Council. The council said the rise reflected the
growing interest in eggs which has been fuelled by ongoing television
advertising as well as changes in eating habits, particularly the recent
re-birth of the Atkins diet.
The TNS Superpanel data shows the total market for eggs had risen by almost
4%, compared to an equivalent rise of 1% in 2002.
However the big success story, according to the BEIC, is the rise of Lion
Quality eggs, which have continued to see huge growth rates with a further
increase of 9% to date, building on rises of 4% and 3% in 2002 and 2001