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(US/mi) Royal Oak-Based Nonprofit Receives funds to Continue Vegan Billboard Campaign

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  • AnimalConcerns.org
    An anonymous donor announced they will match any donations to the VegMichigan billboard campaign. VegMichigan presently has six billboards placed in various
    Message 1 of 1 , Jun 25, 2013
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      An anonymous donor announced they will match any donations to the
      VegMichigan billboard campaign. VegMichigan presently has six
      billboards placed in various locations throughout the Metro Detroit
      area. The campaign is designed to educate residents about the health
      and ethical reasons for going vegan.

      VegMichigan, the state’s largest vegetarian/vegan organization,
      launched its first billboard campaign in 2012 in an attempt to educate
      Michigan locals about the various motivations for adopting a vegan
      diet. The billboards, which are installed in the Detroit area, feature
      real vegan role models including NBA champ John Salley, and
      cardiologist Dr. Joe Kahn, paired with statements advocating for the
      environmental, health, and animal-welfare impact of forgoing animal
      products. By using real people as the subjects of its campaign,
      VegMichigan demonstrate that veganism attracts people from various
      backgrounds and lifestyles—people who are as happy and healthy as
      their meat-and-dairy eating counterparts.

      --
      full story:
      http://royaloak.patch.com/groups/giving/p/royal-oakbased-nonprofit-receives-funds-to-continue-vegan-billboard-campaign

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