(U.S.) Venture Capitalists are Making Bigger Bets on Food Start Ups
- IN SILICON VALLEY'S KITCHEN
The New York Times, Jenna Wortham, and Claire Cain Miller, April 29, 2013
What if the next big thing in tech does not arrive on your smartphone or in the cloud? What if it lands on your plate?
That idea is enticing a wide group of venture capitalists in Silicon Valley into making big bets on food.
In some cases, the goal is to connect restaurants with food purveyors, or to create on-demand delivery services from local farms, or ready-to-cook dinner kits. In others, the goal is to invent new foods, like creating cheese, meat and egg substitutes from plants. Since this is Silicon Valley money, though, the ultimate goal is often nothing short of grand: transforming the food industry.
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