(US) Is Red Meat the New Cigarettes?
- [Dissident Voice]
If red meat had a publicity agent, he or she would be fired by now.
Publicity agents are supposed to plant positive news about their client and
kill any negative publicity. But ever since James Garner, the face of the
�Real Food for Real People� beef campaign, suffered a heart attack in 1988,
there has been nothing but bad publicity about red meat.
Consider this succession of damaging events.
Mad cow disease surfaces in the US in 2003, with three cows diagnosed with
the fatal disease by 2005 and the sources never found.
Chairman and CEO of McDonald�s Corporation, Jim Cantalupo, suffers a fatal
heart attack at a company event in 2004.
Charlie Bell, Cantalupo�s replacement as McDonald�s CEO, is diagnosed with
colon cancer two weeks after taking office and also dies.
Is red meat soon going to be like cigarettes? A habit so stigmatized that
people try to hide it and employers and insurance companies overtly
discriminate it? Doctors, public health officials and animal lovers may
laud the trend�but the publicist for red meat is surely going to be fired.
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