(U.S.) Yes, Healthful Fast Food Is Possible. But Edible? (NYT)
- YES, HEALTHFUL FAST FOOD IS POSSIBLE, BUT EDIBLE?
The New York Times, Mark Bittman, April 3, 2013
After the success of companies like Whole Foods, and healthful (or theoretically healthful) brands like Annie’s and Kashi, there’s now a market for a fast-food chain that’s not only healthful itself, but vegetarian-friendly, sustainable and even humane. And, this being fast food: cheap. “It is significant, and I do believe it is coming from consumer desire to have choices and more balance,” says Andy Barish, a restaurant analyst at Jefferies LLC, the investment bank. “And it’s not just the coasts anymore.”
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