(US/az) FARM spreads animal rights awareness on campus
- Among the bustle of students hurrying to their next class on Feb. 19,
a sign stood above the crowd offering one dollar to watch a simple
four-minute video. The vehicle had rows of screens and headphones as
many curious students wandered over to the truck to discover the
source of this new payday. Yet many were surprised to find this was no
marketing sample being taken but rather a new way to spread
information about animal right abuses.
Farm Animal Rights Movement, (FARM) in combination with the 10 Billion
Lives movement, which references the ten billion animals killed to
satisfy the meat industry, have been traveling around the country to
spread messages of animal rights and encourage veganism.
10 Billion Live Coordinator Ryan Frazier explained what the movement is about.
“In recent years, activists have been strategically acquiring footage
from factory farms because it’s the only way the general public will
ever get to see what these animals’ lives and deaths are really like.
The idea of doing video outreach from a vehicle is very new,” Frazier
said. “The concept of using a vehicle was developed as a way to spread
awareness on a large scale across the country, particularly to college
students and other youth. Since launching the truck in May of 2012,
65,000 people have seen the 10 Billion Lives video.”
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