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(US) Khosla-Backed Hampton Creek Foods Launches Beyond Eggs, A Genuinely Convincing Egg Replacer

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  • AnimalConcerns.org
    Josh Tetrick, founder and CEO of Hampton Creek Foods, isn’t the first person to try to convince people to eat fewer animal products (after all, someone
    Message 1 of 1 , Feb 23, 2013
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      Josh Tetrick, founder and CEO of Hampton Creek Foods, isn’t the first
      person to try to convince people to eat fewer animal products (after
      all, someone manufactured the Tofurky that I eat every Thanksgiving),
      but he’s not satisfied with what’s already out there.

      “Let’s face it, a lot of vegans have low standards,” Tetrick said —
      and he’s a vegan himself.

      His point: There are plenty of meat and animal product substitutes
      available, but people usually eat them because they’re
      vegan/vegetarian, not because the food is particularly good. Tetrick,
      on the other hand, is hoping to create plant-based foods that are
      actually better than the animal products they replace. And his company
      just launched its first product, Beyond Eggs.

      --
      full story:
      http://techcrunch.com/2013/02/13/hampton-creek-foods/

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