(US) Khosla-Backed Hampton Creek Foods Launches Beyond Eggs, A Genuinely Convincing Egg Replacer
- Josh Tetrick, founder and CEO of Hampton Creek Foods, isn’t the first
person to try to convince people to eat fewer animal products (after
all, someone manufactured the Tofurky that I eat every Thanksgiving),
but he’s not satisfied with what’s already out there.
“Let’s face it, a lot of vegans have low standards,” Tetrick said —
and he’s a vegan himself.
His point: There are plenty of meat and animal product substitutes
available, but people usually eat them because they’re
vegan/vegetarian, not because the food is particularly good. Tetrick,
on the other hand, is hoping to create plant-based foods that are
actually better than the animal products they replace. And his company
just launched its first product, Beyond Eggs.
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