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(UK) 'Consumers have switched to veggie meals': Asda boss's admission as he speaks for the first time since it emerged horse meat was in supermarket's products

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  • AnimalConcerns.org
    Shoppers have abandoned hamburgers and steak and switched to vegetarian meals in the wake of the horse meat scandal, the boss of Asda has revealed. Speaking
    Message 1 of 1 , Feb 22, 2013
      Shoppers have abandoned hamburgers and steak and switched to
      vegetarian meals in the wake of the horse meat scandal, the boss of
      Asda has revealed.

      Speaking for the first time since it emerged the firm served up horse
      meat in own-brand products, chief executive Andy Clarke admitted:
      ‘Consumers have switched to veggie meals.

      ‘Meat free products have also seen a lift.

      ‘In overall terms there has been a small impact to meat sales.’

      Asda was dragged into the scandal last week when it found 4.8per cent
      horsemeat in its fresh Chilled Beef Bolognese Sauce, while four types
      of its frozen beefburgers were positive for traces of equine DNA.

      --
      full story:
      http://www.dailymail.co.uk/news/article-2282569/Horsemeat-scandal-consumers-turn-vegetarian-meals-says-Asda-boss-Andy-Clarke.html

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