Shoppers have abandoned hamburgers and steak and switched to
vegetarian meals in the wake of the horse meat scandal, the boss of
Asda has revealed.
Speaking for the first time since it emerged the firm served up horse
meat in own-brand products, chief executive Andy Clarke admitted:
‘Consumers have switched to veggie meals.
‘Meat free products have also seen a lift.
‘In overall terms there has been a small impact to meat sales.’
Asda was dragged into the scandal last week when it found 4.8per cent
horsemeat in its fresh Chilled Beef Bolognese Sauce, while four types
of its frozen beefburgers were positive for traces of equine DNA.
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