(IN) KFC goes curry, vegetarian to bounce back in India
- [Hindustan Times]
If you thought Kentucky Fried Chicken (KFC) largely boasted of chicken
with a familiar American bland taste, you may be in for a surprise
this year. With profit on its mind, it's putting curry among its
Keen to woo spice-loving Indians, the global restaurant chain that has
had a chequered run in India since starting out more than 15 years ago
is widening its menu for the Indian palate - while making it all more
The Yum! Brands subsidiary plans to fire up its vegetarian offerings
in 2013 with more veg burgers at value-for-money as well as premium
ranges, in addition to rolls and twisters.
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