(U.S.) “Faux Meat” Named as 2013 Trend
- "FAUX MEAT" NAMED AS 2013 TREND
MeatingPlace.com, Jan. 1, 2012
Marketing and communications consulting firm JWT has identified food and beverage trends to watch in 2013. Among them: “faux meat,” “humane food,” vegan baby food and allergen-free foods. A JWT spokesman told Meatingplace the projections are based on “qualitative, quantitative and desk research that JWT does throughout the year.”
Here are some of the trends that could impact the meat and poultry industries:
Meat substitutes are gaining adherents among the masses as more people cut down on meat for budget, health or environmental reasons and as faux meat gets tastier and more convincing. Beyond Meat, whose investors include Kleiner Perkins Caufield & Byers and Twitter’s Biz Stone, launched in 2012 with a fake chicken that’s fooled some experts. Two-year-old Dutch restaurant Vegetarian Butcher now markets its lauded faux meat products to outlets across Holland. An imitator, Spoon’s Vegetarian Butcher, has opened in Sydney. And Like Meat is an EU research project focused on creating “high-quality meat-like products” that can become “widely accepted meat alternatives.”
Consumers will become more concerned about the humane treatment of the animals they eat, a trend that’s already under way in Europe. In the United States, awareness began rising in 2012 as fast food retailers including McDonald’s pledged to push suppliers to phase out gestation stalls for pregnant pigs, California passed a ban on selling or producing foie gras, and meat giant Tyson Foods said it would start auditing suppliers’ farms for animal treatment. Watch for animal advocates to bring new issues to light and mainstream consumers to pay close attention.
As veganism gradually gains more interest and adherents, more parents are starting to spread their animal-free eating habits to their offspring. Although naysayers argue that the tots don’t get proper nutrition, parents are feeling more confident about raising vegan babies, with at least some experts seeing no problem with the practice.
"Animals are not something, they are someone!"
...Gruppe Tierbefreiung Hamburg
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