(U.S.) Got (Soy) Milk? Consumers Begin to Pull Away
- GOT (SOY) MILK? CONSUMERS BEGIN TO PULL AWAY
Dairy Herd Network, Angela Bowman, December 12, 2012
It’s another strike for milk and imitation milk beverages as consumers are instead reaching for bottled water, energy beverages and other “specialty” drinks.
“Specialty beverages are starting to cannibalize the soy milk market,” Philippe de Laperouse, managing director of agribusiness consultants HighQuest Partners, told The Wall Street Journal.
Soy milk saw a 500 percent increase in sales over the last 15 years, but since then sales have steadily declined. This trend continues as soy milk sales have dropped by 2.9 percent in the past year, according to the U.S. Department of Agriculture.
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