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Flavoured camel milk hits the Middle East

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  • Rebecca Chopin
    04/10/2006 - The launch of a date-flavoured Camel milk drink could strengthen the development of this product as a viable segment of the global dairy industry.
    Message 1 of 1 , Oct 5, 2006
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      04/10/2006 - The launch of a date-flavoured Camel milk drink could
      strengthen the development of this product as a viable segment of the
      global dairy industry.

      EICMP's 'Camelicious' product, which is now available in date flavour,
      has been rolled out across the UAE to coincide with the Holy Month of
      Ramadan.

      And although there would appear to be no immediate plans to bring the
      product to Europe, camel milk is being touted as a dairy beverage of
      the future.

      In April, the FAO confidently predicted that the dairy product could
      one day appear on European supermarket shelves. It said that
      investment within the sector - not only at local level could help
      camel milk meet growing demand and open new lucrative markets in the
      Middle East and the West.

      The FAO was instrumental in developing the first camel milk cheese,
      dubbed 'camelbert', in 1992. Since then, camel milk chocolate has
      appeared, while an Israeli scientist, professor Reuven Yagil,
      reportedly developed a camel milk ice cream in 1999.

      The organisation estimates there are an estimated 200 million
      potential customers in the Arab world and millions more in Africa,
      Europe and the Americas. This is the target audience that companies
      such as EICMP (Emirates Industry for Camel Milk & Products) are trying
      to reach.

      EICMP has been quick to see the potential in all this. Camel milk is
      slowly being recognised for its health-giving properties - while
      slightly saltier than cow's milk, camel milk is highly nutritious.

      Designed after all for animals that live in some of the roughest
      environments, it is three times as rich in Vitamin C as cow's milk. It
      is also known to be rich in iron, unsaturated fatty acids and B
      vitamins.

      EICMP claims that in addition to these health benefits, its
      Camelicious date-flavoured camel milk has no added sugar and is
      naturally probiotic.

      It also said that the product is ideal for people with allergies or
      lactose intolerance.
      The company initially established a pilot project in 2000 with just 20
      camels, but now claims to run the worlds most sophisticated camel
      milking plant, meeting stringent European Union health and hygiene
      regulations.

      FULL STORY:
      http://www.foodanddrinkeurope.com/news/ng.asp?n=71026&m=1FDEO05&c=yhpgkjfymtnzesv
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