8355(US) Some scientists want to shave that milk mustache
- Jul 1, 2005(KRT) - In the last two years, the dairy industry has poured millions
of dollars into a controversial advertising campaign that suggests
drinking milk will help promote weight loss.
"Get real. About losing weight," reads one of the print ads, which
show television talk show host "Dr. Phil" McGraw modeling the telltale
white milk mustache. "New studies suggest that getting calcium and
protein from low-fat or fat-free milk could help you lose more weight
than by just reducing calories."
But a national health-advocacy group isn't buying the notion that milk
has magical slimming properties. In its own ads placed last week, the
Physicians Committee for Responsible Medicine urged Dr. Phil - who is
not a medical doctor but still dishes out plenty of health advice - to
stop misleading consumers about milk's health benefits and to take a
stand against false health claims.
On Tuesday the committee also plans to announce that it will file two
lawsuits challenging the claims by the dairy industry and certain
dairy-product manufacturers at a Washington, D.C., press conference.
Earlier this year, the committee called the "Got Milk?" weight-loss
ads "dishonest" and filed false-labeling petitions with the Federal
Trade Commission and the Food and Drug Administration. The agencies
"The vast majority of clinical studies show that adding dairy products
to the diet does nothing whatsoever for weight control; in some cases,
it encourages weight gain," said Amy Joy Lanou, the senior nutrition
scientist for committee, which advocates preventive medicine through
nutrition and a vegetarian diet.
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