21279(U.S.) ‘Farmed and Dangerous’ debuts
- Feb 18, 2014
Meat & Poultry, February 18, 2014
Chipotle Mexican Grill's original comedy series, "Farmed and Dangerous" debuted Feb. 17.
Farmed and Dangerous “satirizes the lengths to which corporate agribusiness and its image-makers go to create a positive image of industrial agriculture.” The series focuses on the PetroPellet, a petroleum-based animal feed produced by a fictional company, Animoil. Animoil promises the PetroPellet will reduce the agriculture industry's dependence on oil by eliminating the need to produce the feed used to raise livestock on large-scale operations. The company's plans are foiled after a security video goes viral, sending the company into damage control mode.