774conference Berlin 2003
- Jun 3, 2003You are invited to attend the IWIPS 2003 Conference - "Where East
Berlin, July 17-19
About IWIPS 2003
"In 2003, Europe finds itself adapting to an expanded union of East
and West, while striving to understand the cultural nuances and
requirements of the new emerging markets."
The 5th annual conference - IWIPS 2003 - Where East meets West
represents a unique opportunity for leading researchers and
corporate leaders to exchange perspectives on emerging European
markets. What do customers demand and expect? What are
the cultural differences? How does internationalisation help prepare
your product or system for a new market? What is the difference
between Internationalisation and Localization? How can organisations
be successful in meeting users' needs across Europe?
The International Workshop on Internationalisation of Products and
Systems (IWIPS) is committed to open exchange and dialogue about the
best methods to meet the diverse needs of the world's users.
Participate in discussions with industry experts on what can be done
the divide between Eastern and Western approaches. Hear
presentations from leading
firms and organizations on the work they are doing to understand and
specific requirements of different cultures. Understand the emerging
and learn how they are being addressed.
Join colleagues dedicated to bringing cultural internationalisation
to other organizations and industries to meet the needs of a unified
Register Now to Attend IWIPS 2003
Early registration rates available until June 17 2003!
IWIPS 2003 is the premier industry event where leading researchers
leaders come together to discuss and exchange practical information
on the internationalisation
and localisation of products and systems. Join global experts from
and academia to hear how leading companies are currently
implementing the latest
cultural, usability, and market research.
The IWIPS conference is a dynamic forum where leaders can discuss
facing the industry, share research, and promote the exchange of
ideas and information
from around the world. Attendees will leave the conference with
knowledge and skills that can be readily applied in their own
The IWIPS 2003 - Program will cover internationalisation and
reference to e-business and web applications, case studies,
and processes, mobile applications and design guidelines. Program
online now at http://www.iwips2003.org/index.php?contentID=4
Tutorials will be held by Susan Dray, Dray & Associates, Inc.; Nancy
Hoft, Nancy Hoft Consulting and Aaron Marcus, Aaron Marcus and
Keynote speakers are Bert Esselink, Lionbridge, NL; Nancy Hoft,
Nancy Hoft Consulting, USA, and Pat O'Sullivan, IBM, Ireland.
For more information, please visit http://www.iwips2003.org