Directories, advertising, free tools, self promotion, and total rip-off
- I sent the following message to another investigator this morning. I
have changed information that would identify that person. I thought
that some of the information may be helpful for other group members. I
am often surprised at the lack of cooperation between investigators. I
can understand not wanting to share something with the group that
gives you an edge on your competitors, but if you get burned in an
advertising scheme maybe you should let the rest of the group at least
know your allegation so that they can come to their own conclusions. I
am a small start-up. I've been in business since late 2005. I have
spent tens of thousands of dollars on internet advertising. Much of
the higher paid annual listings have been a total loss, while some of
the free listings have really been quite valuable. In these lean times
wasting money is not an option for me. I have recently switched all my
web-hosting to a linux unlimited plan at godaddy.com for 6.99 a month.
I have 34 websites currently hosted for 6.99 a month and they come
with one free email per domain at their site. In the below email I
describe a situation that happen to me. In one case with Local.com I
simply canceled the account stated my reason and they were respectful
and polite. In the other case the guy was a complete and total jerk.
He even called me numerous times after I asked him not to. Below is an
email I sent out today. I t has some information that may be useful to
other group members.
You are listed on both websites; theprivateinvestigatordirectory.com
and usa-private-investigator.com. You haven't listed a reciprocal link
to either website on your homepage. I will gladly change the title of
your add after a link to one of my websites appears on your homepage.
Unfortunately I can not change the order of your listing. They are
listed by order of submission and by paid or free. Paid listings get
precedence. Paid listings appear in all CAPITAL LETTERS. There are no
paid listings in SomeState. If you paid the annual listing fee and
kept it current you would appear at the top of the page indefinitely
(relative to the life of the website and assuming there were no
changes in annual terms or change of ownership). Often times clients
who are savvy enough to find your listing will call companies in order
of listing. I suspect that the first one to really answer and speak
with the person will get the job since rates are usually competitive.
Answering services may help, but I also suspect potential clients will
just call the net guy when they are promised a call back. If you
haven't already I suggest you get a google analytics account. It is
free and allows you to see where hits to your website are coming from
(websites, email, search engines, direct, etc.) Looking at your
website ( I didn't look too hard) I do not see google analytics.
Google analytics allowed me to drop some websites that made big
promises and delivered nothing. I was paying $600 to 800 a year for an
annual listing. One of them was magicyellow.com. I remember because
when they called to renew my account I told the guy that the website
got 4 clicks in a year and that was $200 a click (all the clicks
bounced by the way). I told him the website was worthless and he was
pissed off. He made it a personal challenge to show me the site had
value. Surprisingly enough his website was number one for my targeted
keywords the next day on google (the day after I dropped my listing).
I don't know how he did it but he did and I was a bit pissed off. For
about a month his website was knocking mine down some notches on the
search engines, but since his site has dropped off the top 20 on the
search engine for my targeted keywords. I don't make any wild
promises. See below what I send out after I add a listing:
Your listing is now active on www.theprivateinvestigatordirectory.com
and www.usa-private-investigator.com. Please check your listing for
accuracy and let us know ASAP if there is a discrepancy. Please list a
reciprical link as soon as possible if you have chosen this option to
one or both of the sites that you would like to remain on. I will
check you site and if I can not find the link on your homepage you
will be deleted from the directory, unless you have a paid listing.
Quality in-bound links often play a role in search engine rankings! So
do quality outbound links, so you might put links to government or
other highly ranked websites on your website (make sure they are
related to your website). Being listed on our directory can affect
your ranking the same way we will be affected when you list us on your
Besides the obvious benefit of being listed on the directory your page
rank may be affected positively simply because
theprivateinvestigatordirectory.com links to your site. I encourage
eveyone to get listed in as many directories as possible. This will
boost the rating of your website and in turn the directories as well.
To see what websites a search engine may find linked to your site or
another site type link:www.yourwebsite.com in any major search engine
(google, yahoo). The web crawl process sometimes takes a long time
often between 30 and 60 days. The sooner you start the sooner we will
get results. Our website has been registered fo a while but has only
been active as a directory since the beginning of November 2007.
Often times the power of reciprical links will be downplayed. I know
it works as long as the links are quality (not spam) links. Different
websites will assign links different values and will change these
values from time to time.
The goal of our directory is to be ranked high in the search engines
and give first exposure to companies based on date of listing not
alphabetical order. Paid listings will be placed at the top of the
page in the order they are added to the directory.
Please look at other listing to determine if your listing is
sufficient. If you would like to make changes to your listing simply
e-mail me a request description.
Current keyword search engine ranking as of 12/24/2009 11:09 AM
Keywords: Nationwide Private Investigator Directory
Search Engine Ranking:
Rankings will improve quickly when you provide reciprical links.
You can determine the description of the link yourself, but generally
you would want to include the words "private, investigator, directory".
Example: Nationwide Private Investigator Directory
John Leonard, CPP