16918ISPLA Update-Best Practices Online & Do Not Track
- Feb 11, 2011Democrats reintroduced Internet privacy legislation in 112th Congress:
Yesterday Rep. Bobby L. Rush (D-IL-1) reintroduced his privacy bill, Best
Practices Online. His bill does not include a "do not track" mechanism.
However, it does provides a safe harbor for marketers who participate in
such a federal program if one is created. The Federal Trade Commission
released its own privacy report last year, throwing its weight behind a "do
not track" system. David Vladeck, the FTC consumer protection director, told
Congress in a December hearing that "do not track" legislation could help
protect consumers since many are unaware they are being tracked. It might
also simplify individuals' efforts to keep their online data private.
Rep. Jackie Speier (D-CA-12) plans to introduce an online privacy bill today
directing the FTC to begin a "do not track" program for online advertisers.
The program would enable consumers to "opt out" of tracking by online
advertisers. The bill is reportedly narrowly tailored to address tracking
issues only, rather than the broader question of online privacy. It provides
a floor, rather than a ceiling, for privacy law, so it does not pre-empt
additional legislation in the future. The bill does not provide a safe
Rep. Speier worked with pro-privacy groups on the bill, including Consumer
Watchdog, the Consumer Federation of America, Consumers Union, the
Electronic Frontier Foundation, US Public Interest Research Group, and
Center for Digital Democracy, as well as others.
Last year ISPLA commented extensively on Do Not Track and Best Practices
Online legislation, including the monitoring of hearings held relative to
the latter bill. Another bill, the Financial Information Privacy Act of 2011
is also expected to be introduced..more on that coming soon!
Bruce Hulme, ISPLA Director of Government Affairs <http://www.ISPLA.org>
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