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RE: [hreg] DOWT POWERHOUSET Solar Singles Awarded Gold for Best New Product by Edison Awards

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  • Robert Johnston
    Jim, thanks for the feedback! Dow got a new technology v.p. from GE a few years back, and he kicked off this program. I suspect his job is riding on its
    Message 1 of 5 , May 4, 2012

      Jim, thanks for the feedback! 

      Dow got a new technology v.p. from GE a few years back, and he kicked off this program.  I suspect his job is riding on its success.  So it is a “spare no expense” program in Dow.  If it doesn’t deliver, I expect he’ll parachute out (which a very nice parachute!).




      From: hreg@yahoogroups.com [mailto:hreg@yahoogroups.com] On Behalf Of Jim Duncan
      Sent: Tuesday, May 01, 2012 11:28 AM
      To: hreg@yahoogroups.com
      Subject: RE: [hreg] DOWT POWERHOUSET Solar Singles Awarded Gold for Best New Product by Edison Awards



      BIPV technology has always been more expensive than Csi modules for the simple reason that the energy density, Watts per square meter, is lower for BIPV. And only a company with the financial resources like Dow has can afford to test  a brand new product, though “old” technology, in a market at the same time that the solar industry growth is flat. But it’s not all about the money.

      The homeowners were impressed about the proprietary energy production monitoring device that showed real-time power generated but that’s standard for most any PV systems.

      As for the installation process, it may be a long time before any real NABCEP certified PV companies get to try out the product since Dow apparently only works thru established roofing contractors [none of which on their referenced Texas list were NABCEP certified].

      Dows warranty said nothing about the PV only about the requirement of a water resistant barrier [WRB] and the appropriateness of their own line of WRB.

      One roofer made the claim that “….POWERHOUSE Solar Shingles raise the value of your home, they will significantly reduce your existing energy bills. Before long, your new solar solution will pay for itself.” I don’t know of many reputable PV installer companies that still make those unverifiable claims. This BIPV product is most likely being pushed at homeowners that are already looking at a new roof and not necessarily looking for solar.

      The electrical installation in the attic didn’t appear to be code compliant since they were using flexible metallic conduit across the lower edges of rafters and against the decking, a no-no in the 2011 NEC. [690.31(E)] The electric contractor didn’t display any reference to NABCEP certification but did kiss up a little to Dow.

      After watching the one install video closer it appears that the PV shingles are molded black plastic with a clear polycarbonate (?) sheet over Csi cells. The closeup was too brief to tell for certain.

      And for what it’s worth:

      The highly touted Edison Award has gone to a lot of other big big companies: MCI, Campbell Soup, Ford Motor Company, Sears Roebuck, Amway, Nabisco, Coca-Cola, Procter & Gamble… You get the picture, Dow Chemical fits right in.

      Purex Complete 3-in-1 Laundry Sheets was another winner, a tough competitor for a mere solar shingle.

      My 2¢


      Jim Duncan

      North Texas renewable Energy


      NABCEP PV 031310-57









      From: hreg@yahoogroups.com [mailto:hreg@yahoogroups.com] On Behalf Of Robert Johnston
      Sent: Tuesday, May 01, 2012 7:19 AM
      To: hreg@yahoogroups.com
      Subject: RE: [hreg] DOWT POWERHOUSET Solar Singles Awarded Gold for Best New Product by Edison Awards



      As a recent Dow retiree, I’ve followed this product with interest.  I still have some skepticism, frankly.  I’m curious how the professional installers in HREG think about it.  Do you think roofers can safely install a solar system?  Do you think the design is robust enough to avoid shorts and electrical problems (fires?)?  Do you think there is an significant value-added (saved) by having it on roofing shingles rather than as separate modules?  Are any of you getting trained as installers/distributors for these?  What is the general take of those in the industry, “in the know”?  Dow is a major corporate force, but it is new to this business, and size sometimes only means bigger and more expensive mistakes.  What do you think?



      From: hreg@yahoogroups.com [mailto:hreg@yahoogroups.com] On Behalf Of Ralph Parrott
      Sent: Monday, April 30, 2012 8:29 PM
      To: hreg@yahoogroups.com
      Subject: [hreg] DOWT POWERHOUSET Solar Singles Awarded Gold for Best New Product by Edison Awards



      Monday, April 30, 2012

      MIDLAND, Mich.--(BUSINESS WIRE)--The DOW™ POWERHOUSE™ Solar Shingle was awarded Gold for Best New Product by the internationally-renowned 2012 Edison Awards™. Made in the USA and backed by a 20 year warranty from The Dow Chemical Company, the POWERHOUSE™ Solar Shingle is a revolutionary new roofing solution that combines the performance and protection of a conventional asphalt roof with an integrated photovoltaic system that powers the home and saves the homeowner money. It is designed to install, look and function in a way that has never been done before, and has received seven performance and safety certifications ensuring its performance as both a roofing and solar product.

      The ballot of nominees for the Edison Awards was judged by approximately 3,000 senior business executives and academics from across the nation whose votes acknowledge the POWERHOUSE™ Solar Shingle’s success in meeting the award criteria of Concept, Value, Delivery and Impact. The Panel includes members of the prestigious Marketing Executives Networking Group (MENG), which has been partnered with the Edison Awards since 2009.

      Winners of the Gold, Silver and Bronze awards were announced April 26, 2012 at the Edison Awards Annual Gala, held in the historic ballroom of New York’s famed Capitale.

      “More than any other year, this year's slate of award winners demonstrate the enormous value of teamwork, experimentation, consumer focus and market awareness,” said Tom Stat, Chairman of the Edison Awards’ Steering Committee. “It’s exciting to see companies like The Dow Chemical Company continuing Thomas Edison’s legacy of challenging conventional thinking.”

      “Thomas Edison was a strong proponent of solar power, and in 1931 he said— ‘I’d put my money on the sun and solar energy. What a source of power!’” said Dan Pezolt, Dow Solar Marketing Director. “We certainly agree with Mr. Edison, and are honored that our POWERHOUSE™ Solar Shingles won Gold for Best New Product with an award that bears his name.”

      Dow Solar has announced product availability for homeowners in Colorado, northern California and central Texas through their authorized dealer network and with DR Horton’s Spring Mesa Community in Arvada, Colorado. Additional markets will be opened later in 2012 as more product becomes available.

      The 2012 Edison Awards are sponsored by Nielsen, Discovery Communications, Science Channel, USA Today, CSRware, and applepeak. For more information about the Edison Awards and a list of past winners, visit www.edisonawards.com, and about DOW POWERHOUSE™ Solar Shingles visit www.dowsolar.com, Facebook (www.facebook.com/DowSolar),Twitter (@DowSolar) and via YouTube.

      About Dow

      Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2011, Dow had annual sales of $60 billion and employed approximately 52,000 people worldwide. The Company's more than 5,000 products are manufactured at 197 sites in 36 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.



      Ralph Parrott

      Founder and Vice President of Business Development

      Alternative Power Solutions

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      O. 713-595-6375

      F. 713-595-6382

      C. 281-455-9083


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