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It can be done

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  • Violeta Archer
    Russell -   You hit the nail on the head! The greatest challenge one faces with change is changing human behavior.   Europe is ahead of the game because
    Message 1 of 4 , Mar 11, 2012
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      Russell -
       
      You hit the nail on the head! The greatest challenge one faces with change is changing human behavior.
       
      Europe is ahead of the game because they've always lived with limited resources and had an awareness of it (with high, unsubsidized energy costs). So switching and embraching energy efficient best practices was second-nature.
       
      The US, on the other hand, is accustomed to using and having access to unlimited resources, courtesy of government subsidies. This sense of entitlement is also aided by a an "abundant" mindframe, a psychological effect stemming from the vast landscape/territory Americans inhabit.
       
      But yes, I agree with you. Americans need to kick their addiction to subsidies and just do it. It's not an option anymore.
       
      Best,
      Violeta Archer
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