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Sustainability Nearing Tipping Point

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  • Violeta Archer
    Some interesting news . . .   MIT Sloan Management Review and the Boston Consulting Group just released their third annual sustainability and innovation
    Message 1 of 1 , Jan 27, 2012
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      Some interesting news . . .
       
      MIT Sloan Management Review and the Boston Consulting Group just released their third annual sustainability and innovation report and shows that sustainability is reaching a tipping point among corporate leaders. 2,800 CxO's were surveyed and of these, 31% acknowledge that their sustainability commitments were yielding profits, yes profits (!). The report labels this group as "harvesters" which has a distinctive organizational mindset with dedicated resources to sustainability programs and initiatives.
       
      The "non-harvesters", on the other hand, are just now getting around to putting sustainability on their agendas, albeit at the eighth slot.  
       
      As mentioned yesterday, Europe is in the lead, while emerging markets are close behind as they commit to sustainability strategies (it's the only way they can leapfrog into the 21st century). The harvesters acknowledge they had to adopt and implement sustainability strategies in order to be competitive. . . 
       
       
      Highlights of the report can be seen here:
       
       
      And it's interesting that last year's report used two different terms for describing folks: "embracers" and "cautious adopters".
       
      Best,
      Violeta Archer
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