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11254RE: [hreg] DOWT POWERHOUSET Solar Singles Awarded Gold for Best New Product by Edison Awards

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  • Robert Johnston
    May 1, 2012

      As a recent Dow retiree, I’ve followed this product with interest.  I still have some skepticism, frankly.  I’m curious how the professional installers in HREG think about it.  Do you think roofers can safely install a solar system?  Do you think the design is robust enough to avoid shorts and electrical problems (fires?)?  Do you think there is an significant value-added (saved) by having it on roofing shingles rather than as separate modules?  Are any of you getting trained as installers/distributors for these?  What is the general take of those in the industry, “in the know”?  Dow is a major corporate force, but it is new to this business, and size sometimes only means bigger and more expensive mistakes.  What do you think?



      From: hreg@yahoogroups.com [mailto:hreg@yahoogroups.com] On Behalf Of Ralph Parrott
      Sent: Monday, April 30, 2012 8:29 PM
      To: hreg@yahoogroups.com
      Subject: [hreg] DOWT POWERHOUSET Solar Singles Awarded Gold for Best New Product by Edison Awards



      Monday, April 30, 2012

      MIDLAND, Mich.--(BUSINESS WIRE)--The DOW™ POWERHOUSE™ Solar Shingle was awarded Gold for Best New Product by the internationally-renowned 2012 Edison Awards™. Made in the USA and backed by a 20 year warranty from The Dow Chemical Company, the POWERHOUSE™ Solar Shingle is a revolutionary new roofing solution that combines the performance and protection of a conventional asphalt roof with an integrated photovoltaic system that powers the home and saves the homeowner money. It is designed to install, look and function in a way that has never been done before, and has received seven performance and safety certifications ensuring its performance as both a roofing and solar product.

      The ballot of nominees for the Edison Awards was judged by approximately 3,000 senior business executives and academics from across the nation whose votes acknowledge the POWERHOUSE™ Solar Shingle’s success in meeting the award criteria of Concept, Value, Delivery and Impact. The Panel includes members of the prestigious Marketing Executives Networking Group (MENG), which has been partnered with the Edison Awards since 2009.

      Winners of the Gold, Silver and Bronze awards were announced April 26, 2012 at the Edison Awards Annual Gala, held in the historic ballroom of New York’s famed Capitale.

      “More than any other year, this year's slate of award winners demonstrate the enormous value of teamwork, experimentation, consumer focus and market awareness,” said Tom Stat, Chairman of the Edison Awards’ Steering Committee. “It’s exciting to see companies like The Dow Chemical Company continuing Thomas Edison’s legacy of challenging conventional thinking.”

      “Thomas Edison was a strong proponent of solar power, and in 1931 he said— ‘I’d put my money on the sun and solar energy. What a source of power!’” said Dan Pezolt, Dow Solar Marketing Director. “We certainly agree with Mr. Edison, and are honored that our POWERHOUSE™ Solar Shingles won Gold for Best New Product with an award that bears his name.”

      Dow Solar has announced product availability for homeowners in Colorado, northern California and central Texas through their authorized dealer network and with DR Horton’s Spring Mesa Community in Arvada, Colorado. Additional markets will be opened later in 2012 as more product becomes available.

      The 2012 Edison Awards are sponsored by Nielsen, Discovery Communications, Science Channel, USA Today, CSRware, and applepeak. For more information about the Edison Awards and a list of past winners, visit www.edisonawards.com, and about DOW POWERHOUSE™ Solar Shingles visit www.dowsolar.com, Facebook (www.facebook.com/DowSolar),Twitter (@DowSolar) and via YouTube.

      About Dow

      Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2011, Dow had annual sales of $60 billion and employed approximately 52,000 people worldwide. The Company's more than 5,000 products are manufactured at 197 sites in 36 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.



      Ralph Parrott

      Founder and Vice President of Business Development

      Alternative Power Solutions

      15150 Sommermeyer

      Houston, Texas  77041 - *New*

      O. 713-595-6375

      F. 713-595-6382

      C. 281-455-9083


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