Fw: [learningfromeachother] Our work this week and beyond for Mornflake
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Sent: Wednesday, May 20, 2009 7:00 PM
Subject: [learningfromeachother] Our work this week and beyond for Mornflake
> Leon Benjamin, Stuart Oliver and I spoke on Tuesday about Minciu Sodas's
> work to engage online communities for Mornflake cereal
> http://www.mornflake.com and their online video competition
> Leon is very happy with our approach in our outreach that we are building
> bridges by engaging people to help each other and promote each other, and
> acknowledging Mornflake's support for this, rather than promoting
> Mornflake directly.
> Sasha Mrkailo and Jeremy Mason are engaging UK online communities; Thomas
> Chepaitis and Masimba Biriwasha are still getting the hang of it; and I'm
> also training Fred Kayiwa, Dennis Kimambo and I want to train Markus Petz,
> Edward Cherlin, Kennedy Owino, William Wambura, Josephat Ndibalema and
> others who might help.
> We should work steadily so that we've completed our deliverables, which is
> to engage 100 online communities. See:
> Leon is interested that we continue further after that until the middle of
> July. He will let me know what budget he might have and we can then plan
> Joanne Jacobs, thank you for starting us off with very clear and smart
> instructions, for working openly with us, and for helping untangle us from
> the contradictions in our ability to help with the contest's various
> goals. Leon told me that at this point, we're working quite
> independently. So it's important for us to keep good notes at our wiki
> using the metadata such as
> * UKOCMornflakeVideoContest = Posted by JeremyMaso on May 19,
> http://www.thestudentroom.co.uk/showthread.php?t=910651 They replied, we
> should reply further.
> Our team's overall function now is to:
> A) Engage online community members in positive ways that build bridges,
> advance and promote members' endeavors, help us all work together -
> remembering to acknowledge Mornflake cereal http://www.mornflake.com and
> their online video competition http://www.mornflakecompetition.com - with
> the hope that others will want to share this acknowledgement as well.
> This is a long term investment for Mornflake and everybody.
> B) Observe where there are "sparks" of response and encourage that further
> in positive ways. We're investigating how to encourage constructive
> response. That might include an "avalanche" of attention. But more
> helpful would be a "controlled nuclear reaction" or simply a "campfire"
> where, like in any good discussion group, there is a a lot of good
> response for not much effort, and even better, if we could have energy
> dancing across a network of campfires, which is our real goal. That
> dancing energy could then carry messages (like Mornflake's rebranding) and
> others who help fuel our campfires (with money, resources, ideas,
> endeavors, humor, love, etc.)
> My first priority is to train us, and I also look to Sasha Mrkailo and
> others to help train our team.
> I also am building tools that would support our outreach. These include:
> * A "stream" of comments and replies that we could attach to any kind of
> content at our lab (like an archived letter, wiki page, chat archive, web
> page we find, food story) so that we'd pay attention to comments that
> people leave us, but we could also leave comments for ourselves, and take
> action and respond, and then note our response accordingly. This will be
> a very lightweight project management system. I want to do this very much
> and then have it work at our lab's pages and My Food Story's pages as the
> way we organize our work. Likely I'll build this as part of our
> "hyperwiki" technology.
> * I want to aggregate incoming content tagged with "mornflake",
> "myfoodstory", "minciusodas" which may be at blogs, Flickr, YouTube,
> Facebook and other sites. And display that at our sites, and have it
> enter our content stream, too. In particular, we can then encourage
> people in the UK to use the "mornflake" tag as a call for help on any of
> their projects and we'll try to respond.
> * Find a useful way to work with Twitter through our websites. Integrate
> that with our chat room. And figure out how to make good use of the
> Mornflake twitters.
> * Make a diagram of the responsive UK online communities and how we might
> build bridges between them.
> * Other technologies?
> I appreciate our thoughts!
> Leon, thank you for this work!
> Good night,
> Andrius Kulikauskas
> Minciu Sodas
> +370 699 30003
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