UN, Safaricom launch peace campaign in Kenya this week (International Peace Week)
- UN, Safaricom launch peace campaign in Kenya
September 18, 2008
Kenya's leading mobile phone operator, Safaricom, and the United
Nations on Thursday launched a peace initiative dubbed the Text For
Peace Campaign to enable Kenyans send peace text messages ahead of
the International Peace Day next week.
Safaricom CEO Michael Joseph told a news conference in Nairobi the
campaign will run from Sept. 18 to 21 during which Kenyans will be
invited to send messages of peace to short code 222, provided by
"These messages will then be collated and presented as the messages
of Peace from Kenyans at the 63rd UN General Assembly in New York on
Sept. 21. The UN is also running similar campaigns around the world,"
"Safaricom is proud to be part of this initiative. I thank the
mediation team for coming here today. Their presence today will
further enhance the campaign and I am confident that Kenyans will
send messages of peace that will inspire world leaders that peace can
be achieved. Kenya is a true example of this," Joseph told a media
He said Kenyans who send a Peace Message will receive a simple reply
from Safaricom acknowledging the receipt of their peace message.
All the messages will then be collected in a database and sent on
daily basis to the UN, for onward forwarding to the UN General
Assembly in scheduled to be held in New York on Sept. 21.
"Peace is the paramount UN mission. It is the basis of our existence.
The essence of our identify. The cause that animates everything we,"
said head of the UN Office in Nairobi Anna Tibaijuka.
"It is also an opportunity to recall how close we came to the brink
of disaster in Kenya and how we were given a second chance to regain
our footing and create a better atmosphere for a lasting peace and
increased democracy," she said.
Kenya's Constitutional Affairs Minister Martha Karua urged Kenyans to
unite the country by sending peace messages especially after the post-
election crisis which nearly brought down the East African nation's
"We never know how precious peace is until it is disrupted. It's
through communication that we convey hate and peace messages. Kenyans
should value peace and not disturb anybody's peace," she said.