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2Re: Chocolate Project Resources and Feedback

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  • Andrius Kulikauskas
    Dec 9, 2005
      Janet, Excellent! Thank you very much! The combination is very helpful
      - your researched links and your thoughtful conclusions. Andrius,

      Janet Feldman wrote:
      > Elements of My Thinking about the Chocolate Project:
      > 1) Emphasize Ecotourism, Saving the Amazon/Conservation, Community
      > Development, Social Justice
      > -Build on the awards already received in terms of further advertising
      > and linkages (make sure to have a prominent search engine listing, and
      > link with such orgs as Conservation International, National Geographic,
      > Nature Conservancy, World Wildlife Fund,
      > -Make sure that the whole of your endeavor is advertised and visible:
      > saving the Amazon and sustainable community development are very
      > attractive to potential investors, tourists, and donors large and small,
      > so ensuring the visibility of all aspects of what you do (both the
      > business and the organization) is important. Also important is linking
      > sales and profits with returns for community development.
      > http://www.globalexchange.org/tours/650.html (Global Exchange)
      > http://www.globalexchange.org/countries/americas/ecuador/ (tour to
      > Ecuador, focusing on fairtrade)
      > http://www.emagazine.com/index.php (E-Magazine, an online environmental
      > magazine)
      > http://www.livingbridgefoundation.org (Living Bridge Foundation)
      > http://rainforest.org/about.html (Tropical Rainforest Coalition)
      > http://www.rainforest-alliance.org (Rainforest Alliance)
      > http://www.conservation.org/xp/CIWEB/programs/ecotourism/ (Conservation
      > International)
      > http://www.nationalgeographic.com/travel/sustainable/ (National Geographic)
      > http://www.planeta.com/ (Global Journal of Practical Ecotourism)
      > http://www.planeta.com/worldtravel.html (travel directory, w/Ecuador
      > listings for eco-tourist lodges)
      > http://nature.org/wherewework/southamerica/ecuador/ (Nature Conservancy)
      > http://www.oxfam.org.uk/ (Oxfam)
      > http://www.chocaid.com/ (Chocaid: "Gifts with a Conscience")
      > http://www.shopsocialenterprise.com/home.asp ("Shop Social Enterprise")
      > http://smithsonianjourneys.org/Indexes/country.asp?search=Ecuador&icons=true
      > <http://smithsonianjourneys.org/Indexes/country.asp?search=Ecuador&icons=true>
      > (Smithsonian Journeys)
      > http://www.worldwildlife.org/ (World Wildlife Fund)
      > 2) Expand the Repertoire of Products:
      > -Chocolate Bars (plain and with various fillings, like nuts) for Eating
      > (perhaps with catchy, biodegradable wrappers)
      > -Truffles
      > -Hot chocolate
      > -Chocolate Powder, sauces, spreads
      > -Unsweetened Chocolate Bars for Cooking
      > -Cocoa Butter
      > -Chocolate Chips (unless nibs can be used for baking chocolate-chip cookies)
      > -Market a line of "shaped" chocolate candies (for instance, animals,
      > deities, holiday shapes)
      > -White/Milk/Dark chocolate (if possible)
      > -Consider a specialty product: such as chocolate sold with rainforest
      > trading cards (with facts abt animals,plants, conservation), or small
      > booklets with information about your endeavors which can be packed with
      > the chocolates, or even a book (this sold independently).
      > -Chocolate cards
      > -Incentives: to reward sales people, thank clients and employees, boost
      > sales performance
      > http://www.chocolatedeities.com/deities.php (spcialty chocolates in
      > differing designs and shapes)
      > http://www.grida.no/geo2000/pacha/contents.htm ("Pachamama: Our Earth,
      > Our Future", a book by and for children, with a website)
      > http://www.henryholtchildrensbooks.com/teacherguides/rainforestactivitysheet.pdf
      > http://www.earthsbirthday.org/biggift/k12lessons/research.asp
      > http://www.earthsbirthday.org/biggift/fundraising/fundraising.asp
      > (these 3 above are various children's rainforest-related activities)
      > http://lemurkat.xi.co.nz/atc/ (mention of chocolate-themed art cards)
      > http://www.surprise.com/occasion/thank_you/personalized_chocolate_card.cfm (chocolate
      > cards)
      > http://store.gxonlinestore.org/chocolate.html (online outlet for Global
      > Exchange)
      > http://www.godiva.com/corporate/incentives.asp (list of various ways in
      > which chocolate can be used in business settings)
      > http://www.godiva.com/catalog/gift_advisor.aspx (different types of
      > gifts, like holiday, gift baskets, him/her, anniversary, congrats, bday)
      > 3) Find New Markets:
      > -Natural Foods and Whole Foods Markets, Coops, Stores (gourmet markets,
      > supermarkets)
      > -Universities: sell in bulk for their kitchens/cafeterias
      > -Hotels: sell chocolate for cooking and also for eating (like truffles)
      > -Gift Baskets companies
      > -Wine/Spirits companies (often chocolate is eaten while consuming wines,
      > liqueurs, champagne)
      > -Online merchandising
      > -Small retail franchises, kiosks, special holiday sales (1-2 day events)
      > -Ethnic Groups and Cultures: in Ecuador, there are a variety of ethnic
      > groups, at least some of whom may use chocolate in recipes, at holidays,
      > or have it as a prominent aspect of their own economies and culture,
      > like West Africans.
      > -NGOs, International Orgs, Faith-Based Groups (Catholic Relief, Lutheran
      > Relief)
      > -Mail-order catalogues
      > -Machines (European chocolate-sipping dispensers)
      > http://www.birdsandbeans.ca (Birds and Beans, a Canadian fair-trade
      > company selling Ecuadorian products)
      > http://www.crsfairtrade.org/chocolate_project/index.htm (Catholic Relief)
      > http://www.lwr.org/chocolate/index.asp (Lutheran Relief)
      > _http://www.pachamamaworld.com_ (not yet in Ecuador, a possible
      > opportunity to "make it so")
      > http://www.fairtradefederation.org/memmo.html (mail-order catalogues)
      > http://www.fairtradefederation.org/memol.html (online catalogues)
      > http://www.fairtradefederation.org/memret.html (retail outlets)
      > http://www.fairtradefederation.org/memwhl.html (wholesalers)
      > http://www.uk.thebodyshop.com/web/tbsuk/indexTiles.jsp?tbsmain=products (The
      > Body Shop...list of products, don't sell chocolates yet or have much in
      > the way of chocolate-ingredient products)
      > http://www.thebodyshopinternational.com/web/tbsgl (The Body Shop, site
      > for portals of the USA and UK/Ireland branches)
      > http://www.espressoparts.com/category/042.06/ (chocolate dispensers)
      > http://www.rawfood.com/?item_id=0969&d=single
      > <http://www.rawfood.com/?item_id=0969&d=single> ("Nature's First Law"
      > online superstore)
      > http://greenpeople.org/ (portal for organic foods and recycled products)
      > http://www.fundforward.org/uswomenwithoutborders/retailers.php#one (fair-trade
      > retailers, shops and online)
      > http://www.oneworldprojects.com/ (One World Projects)
      > http://www.dubble.co.uk/ (Dubble, a fair-trade chocolate project which
      > has teamed up with Comic Relief, http://www.comicrelief.com/, which
      > raises funds for charity)
      > http://www.one-world-is-enough.net/ (online outlet)
      > http://gallery.bcentral.com/GID5067667DD477769-FAIR-TRADE-CRAFTS-BY-COUNTRY/TEAS-AND-CHOCOLATES.aspx
      > (there is a category for chocolates but none listed, so this may be a
      > market opportunity)
      > 4) Attract Tourism, Researchers, Volunteers, Students
      > -This is related to #1 above, but with some emphasis on the chocolate
      > part of the business (not just the lodge and ecotourism part), and also
      > drawing in other people besides tourists. Researchers, students, and
      > volunteers--who might come for a working vacation--can also be
      > encouraged to visit and stay for periods of time.
      > -In terms of researchers, students, volunteers, establish relationships
      > with schools which have programs abroad (high-school, college, graduate
      > schools, medical schools, law schools); touring companies and magazines
      > which list such opportunities and cater to such clientele.
      > -Museum tour (for a possible chocolate museum, or crafts tours that will
      > also stop at your org. and want to see its operation)
      > -Tours for people to come visit their adopted cacao trees (you might
      > consider linking with other cacao producers in your region to create a
      > tour of various producers), or various kinds of emphasis, from
      > ecology/conservation to birdwatching and nature tours to chocolate
      > tasting to fair-trade and social justice.
      > http://www.transitionsabroad.com/ ("Transitions Abroad" Magazine)
      > http://countryworkshops.org/tours.html (crafts tours)
      > http://www.infohub.com/TRAVEL/SIT/sit_pages/Crafts_Tours.html (crafts
      > tours)
      > http://www.columbusguides.co.uk/data/ecu/ecu.asp (travel to Ecuador)
      > http://www.pachamama.net/ (travel, emphasizing spiritual journeys and
      > places)
      > http://www.exploringecuador.com/index.html ("Exploring Ecuador")
      > http://www.ecotrek.de/ (European site...the European travel market
      > might be lucrative and important to investigate)
      > http://programs2.studyabroad.com/academic/Ecuador.html (Study Abroad in
      > Ecuador)
      > http://tourvacationstogo.com/costarica.cfm?source=googleC (list of
      > worldwide tour operators)
      > http://www.ecofriendlyhotelsrhs.com/Members.htm (RUES eco-friendly
      > hotels worldwide list)
      > 5) Think "Glocally":
      > Make connections with product outlets and
      > like-minded orgs/groups locally, nationally, regionally, internationally
      > (ie don't just consider the international market, also consider how to
      > ensure that your products are used locally and nationally)
      > http://www.kmu.gov.ua/control/en/publish/article%3Fart_id=236194&cat_id=32672
      > <http://www.kmu.gov.ua/control/en/publish/article%3Fart_id=236194&cat_id=32672>
      > (Ukrainians in Ecuador)
      > http://www.joshuaproject.net/peopctry.php?rop3=100425&rog3=EC
      > <http://www.joshuaproject.net/peopctry.php?rop3=100425&rog3=EC> (Ethnic
      > groups and foreign-born groups in Ecuador)
      > http://www.internationaleducationmedia.com/ecuador/ (schools/colleges
      > in Ecuador)
      > http://www.mit.edu:8001/people/cdemello/ec.html (educational
      > institutions in Ecuador)
      > http://www.osanimi.org/ (Council for Cultural and Biological Diversity)
      > http://www.guariadeosa.com/osa.html (rainforest conservation group,
      > with reps from Peru, Ecuador, Costa Rica)
      > http://www.law.emory.edu/ecsf/english/frame2.htm (German research org
      > in Ecuador)
      > http://www.zchocolat.com/default.asp?zid=over&zmid=_ChocolatetoEcuador&OVRAW=Ecuador%20chocolate&OVKEY=chocolate%20to%20ecuador&OVMTC=standard
      > <http://www.zchocolat.com/default.asp?zid=over&zmid=_ChocolatetoEcuador&OVRAW=Ecuador%20chocolate&OVKEY=chocolate%20to%20ecuador&OVMTC=standard>
      > (these European chocolates are being marketed for Ecuador...how about
      > Ecuadorean chocolates for Ecuador?!)
      > 6) Tap the Diaspora:
      > The Ecuadorean diaspora has been pegged at 10 million, with 2+ million
      > in the USA, and the rest elsewhere, especially in Spain and a few other
      > Hispanic countries. Selling chocolate products to them is one type of
      > activity, asking them to adopt-a-tree or take a vacation at the
      > eco-lodge is another, and a third is to determine the possible interest
      > they might have in selling the chocolate products (and the eco-lodge and
      > tourism, if they are tour operators), either in retail ventures in the
      > US and Europe (where most seem to be located), or at fairs and in other
      > kinds of fundraisers (for schools, civic groups, et al).
      > http://www.pachamama.org/ (Pachamama Alliance, based in San Francisco)
      > http://www.watsonblogs.org/lgilman/archives/2005/06/introducing_fun.html (abt
      > the Ecuador-based nonprofit, Fundacion Pachamama, linked with the
      > Pachamama Alliance above)
      > http://www.tenthousandvillages.com/php/stores.festivals/find.a.festival.php
      > (local fairs to raise funds)
      > 7) Memberships in Orgs/Certification:
      > Memberships in orgs which can be helpful in promoting the chocolate
      > products and the eco-tourism can be very important, as the more links
      > you have, the more buzz about you there should be, and the more
      > prominent a place you will hopefully have re visibility, advertising,
      > and people thinking of "you" when they want to order a chocolate product
      > or take a vacation.
      > http://www.transfairusa.org/content/certification/cocoa_manufacturers.php
      > (Trans Fair USA)
      > http://www.fairtradefederation.org/ (Fair Trade Federation)
      > http://www.craftscenter.org/ (The Crafts Center)
      > http://www.samexplo.org/ (South American Explorers Club)
      > http://www.wbcsd.org/templates/TemplateWBCSD1/layout.asp?type=p&MenuId=MjEw
      > <http://www.wbcsd.org/templates/TemplateWBCSD1/layout.asp?type=p&MenuId=MjEw> (Ecuadorian
      > Council for Sustainable Development)
      > http://www.ecotourism.org/ (International Tourism Society)
      > http://www.wlaward.org/default.htm (World Legacy Awards)
      > http://www.celb.org/xp/CELB/programs/travel-leisure/ (Center for
      > Environmental Leadership in Business)
      > http://www.ifat.org/ (International Fair Trade Association)
      > http://icspac.net/ (International Coalition for Sustainable Production
      > and Consumption)
      > http://www.isforum.org/ (Integrative Strategies Forum, which encourages
      > creative thinking, partnerships, and integrated strategies to build
      > sustainable networks and communities)
      > http://www.fairtrade.org.uk/resources_links.htm (Fair Trade Foundation,
      > members and licensees)
      > 8) Team Up with Local Artisans:
      > There are a number of local artisans who can hopefully be tapped for
      > everything from making baskets and other containers for the chocolate,
      > to designing labels and advertising. In addition, trade fairs
      > (locally-nationally-internationally) can include both chocolate and
      > handcrafts.
      > http://www.lwr.org/handcraft/fairtradefair.asp (handcraft trade fair
      > concept)
      > http://www.agreatergift.org/info.aspx?PageID=6645 (farmers and artisans
      > supported by "A Greater Gift" wing of SERRV International)
      > http://www.fundforward.org/uswomenwithoutborders/shopforchange.php
      > (Fund Forward, focus on helping women craftspeople)
      > http://store.gxonlinestore.org/giftbag.html (native leaf gift bags)
      > 9) Resources:
      > http://www.loc.gov/rr/international/hispanic/ecuador/resources/ecuador-general.html
      > (Portals to the World: Ecuador)
      > http://faculty.washington.edu/lawson/pages/ecuador.htm (Ecuador Online:
      > Web Resources for Research on
      > Ecuador)http://instruct1.cit.cornell.edu/Courses/crp522/ecuador.htm
      > (Ecuador Economy, at Cornell University)
      > http://www.state.gov/r/pa/ei/bgn/35761.htm (US State Dept, facts abt
      > Ecuador)
      > http://www.geographia.com/ecuador/index.html (Ecuador: An Introduction)
      > http://lcweb2.loc.gov/frd/cs/ectoc.html (Library of Congress)
      > http://www.loc.gov/rr/international/portals.html (other Portals to the
      > World urls)
      > http://www.odci.gov/cia/publications/factbook/geos/ec.html#People (The
      > World Factbook: Ecuador)
      > http://google.nationalgeographic.com/search?site=default_collection&client=default_frontend&proxystylesheet=default_frontend&output=xml_no_dtd&oe=UTF-8&q=Ecuador&btnG=Go
      > <http://google.nationalgeographic.com/search?site=default_collection&client=default_frontend&proxystylesheet=default_frontend&output=xml_no_dtd&oe=UTF-8&q=Ecuador&btnG=Go>
      > (National Geographic Ecuador)
      > http://www.uneptie.org/pc/tourism/documents/EUROMEETING/marketing_sustainable_tourism.pdf (a
      > marketing study for sustainable tourism, done for Tuscany Italy, but
      > some info may be applicable)
      > http://www.uneptie.org/pc/tourism/ecotourism/other_websites.htm
      > (Ecotourism websites)
      > http://www.cafedirect.co.uk/links.php (fairtrade products and outlets)
      > http://www.eplerwood.com/ (Eplerwood: Building Markets for a
      > Sustainable World, a consulting company which helps to build image,
      > strategic alliances, demand
      > http://www.eplerwood.com/images/EplerWood_Report_Oct2005.pdf (October
      > 2005 report: "Creating a Sustainable Tourism Enterprise Strategy that
      > Delivers in the Developing World")
      > http://www.speak.org.uk/thebigdress/fairtrade (list of fairtrade
      > companies and resources)
      > http://www.alternatives.ca/article1016.html ("What are the Limits of
      > Fair Trade?" explores some of the questions abt its viability)
      > http://www.eldis.org/csr/fairtrade.htm (great resource for articles on
      > fairtrade subjects, from business to ethical)
      > http://www.maketradefair.com/en/index.php?file=25032002111113.htm&cat=4&subcat=1&select=1
      > <http://www.maketradefair.com/en/index.php?file=25032002111113.htm&cat=4&subcat=1&select=1> (fairtrade
      > activism in various countries worldwide)
      > http://topics.developmentgateway.org/businessenvironment (Development
      > Gateway has many excellent resources, this one focuses on the business
      > outlook for 2006)
      > 10) Chocolate
      > http://www.sallys-place.com/food/columns/williams/choc_manufacturing.htm
      > (chocolate manufacturing, focus here is on homemade)
      > http://www.cacaoweb.net/manufacturing-chocolate.html (manufacturing
      > chocolate and cocoa)
      > http://www.worldcocoafoundation.org/Basics/Production/ (World Cocoa
      > Foundation, which encourages sustainable, responsible cocoa-growing)
      > http://www.worldcocoafoundation.org/Basics/Market/default.asp (buying
      > and selling chocolate, markets, trading, pricing, contracts)
      > http://www.hawaiianchocolate.com/growing_chocolate_manufacturing.html
      > (chocolate flow-chart)
      > http://www.karachocolates.com/chochist.html (history of chocolate, with
      > full "tour" of chocolate production from harvest to manufacture)
      > http://www.foodprocessing-technology.com/contractors/processing/netzsch/press2.html
      > (food-processing equipment, with focus on new technology which can be
      > used by small producers more independently)
      > http://www.fairtrade.org.uk/products_chocolate.htm (range and
      > availability of chocolate and cocoa in UK market)
      > http://www.globalexchange.org/campaigns/fairtrade/cocoa/chocolatereport2005.pdf
      > ("The News on Chocolate is Bittersweet", a report indicating that child
      > labor is still an issue in chocolate production...a business which can
      > address this and verify it is treating children well should grab some
      > notice)
      > http://www.globalexchange.org/campaigns/fairtrade/cocoa/index.html
      > (Global Exchange chocolate campaign)
      > http://www.newint.org/issue304/contents.html (The New Internationalist,
      > Issue 304, "The Cocoa Chain"...from 1998, but still relevant and
      > revealing, covers the whole cycle of chocolate from bean to bars)
      > http://en.wikipedia.org/wiki/Chocolate (resources on chocolate) and
      > http://en.wikipedia.org/wiki/Fairtrade (fairtrade)

      http://us.oneworld.net/article/view/123091/1/ (url for posted article,
      links to "Viewpoint: Global Exchange" below)

      ("Fair-trade Chocolate: the Sweet Solution to Abusive Child Labor and
      (petition to a chocolatier to become a fair-trader, with call to support
      fair-trade producers only...there may be a market in this as well, to
      replace others not agreeing to fair-trade principles)