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Walla repeated the same mistake when swallowing IOL (was: Testing? What Testing? The Story of WebRing)

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  • Omer Zak
    ... Date: Sun, 10 Sep 2000 21:20:08 -0500 From: James S. Huggins (dot com) To: swtest-discuss@rstcorp.com Cc: Ring Manager List
    Message 1 of 1 , Nov 7 3:33 PM
      ---------- Forwarded message ----------
      Date: Sun, 10 Sep 2000 21:20:08 -0500
      From: "James S. Huggins (dot com)" <JHuggins@...>
      To: swtest-discuss@...
      Cc: Ring Manager List <ringmgr@egroups.com>
      Subject: Testing? What Testing? The Story of WebRing

      There is this company called, Yahoo!

      A while back they bought a company called GeoCities that had previously
      bought a company called StarSeed that had previously bought a company called

      On Labor Day weekend, Yahoo began installing the "new, improved" version of
      WebRing in an attempt to integrate that system with the whole Yahoo concept.

      To summarize it briefly, it has not gone well.

      Today it has finally begun to mostly work. Except that the "design bugs" are

      Users (called RingMasters) are bolting. RingMasters create and manage the
      Rings, which are communities of Websites.

      The are leaving Partly because of the incredibly poor functional design,
      partly because of a loss of confidence over the past week, and partly,
      perhaps more than I had imagined possible, because of the Ring Members (the
      owners of the websites that join rings) intense dislike of Yahoo.

      If you want to read a saga of how to piss of your user base, drive away
      customers and create lots of bad PR, it is all documented in one of the
      Yahoo Clubs called WebRingNews at
      (full archives available without a need to join)

      It is also documented at an email list for Ring Managers at
      (full archives available if you join)

      It has been an incredible saga.

      For example, throughout the entire ordeal, there has not been one official
      statement in email or on the web by any Yahoo or WebRing personnel. The most
      they have done is communicate extremely infrequently thru a "friend" who
      runs the WebRingNews club.

      If any of you need material for a book, this is it.

      James S. Huggins
      Professional Speaker, Author & Technologist

      http://www.JamesSHuggins.com (website)
      mailto:JHuggins@... (email)
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