Marketing Assistance to Nepal for Sustainable Tourism Products
MAST- NEPAL Workshop
The MAST-NEPAL project conducted its first training workshop on MARKET
CHALLENGES AND OPPORTUNITIES under The Marketing of Sustainable
Tourism Products of Nepal at Hotel Malla in Kathmandu on 4th and 5th
September 2007, after successful completion of two workshops on
Sustainable Tourism Product Development. Altogether thirty-two
participants from twenty-five companies and the project partners from
UNEP, SNV and NTB participated in the workshop.
On the first day of the workshop, Mrs. Nandini Lahe Thapa, Director of
Tourism Marketing and Promotion, NTB delivered opening remarks. Mr.
Paul Stevens, Senior Tourism Advisor of SNV highlighted the support to
companies from the project. Ms. Garrette Clark, the Project
Manager-UNEP presented the future course of action of the project. Ms.
Monica Oliveros, Tourism Advisor-SNV and Gyaneshwar Mahato, Project
coordinator presented the updates on product improvement made by
companies so far. Mr. Stefanos Fotiou, Tourism Coordinator-UNEP gave
overview of Sustainable Tourism Marketing in relation to the issues of
last workshop. Mr. Benjamin Carey, Managing Director of the Dunira
Strategy and visiting fellow of the International center for
Responsible Tourism took over as the trainer of the workshop. In two
days, he covered the marketing issues on Marketing Sustainable Tourism
Products, Marketing strategy, Marketing Mix and Distribution Channels.
He provided insight on companies existing web look and suggested
various methods how to make it more marketable.
The workshop concluded on 5th September. Mrs. Wei Zhao, Environment
Affairs Officer-UNEP wrapped up the two-day workshop and Mr. Lila
Bahadur Bania, Manager STDU- NTB delivered vote of thanks to all the
participants and the project partners.