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Tourism Marketing Survey Results

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  • Editor, Planeta.com
    NEWS -- Planeta.com announces results from the Tourism Marketing Survey. Respondents have given government marketing campaigns around the world a low mark.
    Message 1 of 1 , Sep 4, 2006
      NEWS -- Planeta.com announces results from the Tourism Marketing
      Survey.

      Respondents have given government marketing campaigns around the world a low mark.
      Comments indicate that in country and outbound travel operators either do not know the
      PR agencies that represent the country or have limited to no relations.

      Examples:

      On a scale of 1-5 (1 being the least, 5 being the most) please rate your
      level of satisfaction with the official tourism website in the county where
      you operate tours.

      Promoting your tours - response average: 1.0
      Promoting tourism overall in your country - response average: 2.0

      On a scale of 1-5 (1 being the least, 5 being the most) please rate how
      satisfied you are with official government tourism campaigns in the country
      where you work.

      National promotion - response average: 1.5
      International promotion - response average: 1.75

      These are alarming results for those interested in ecotourism and responsible travel as it
      indicates that rather than promoting what's available, the promotion departments are seen
      as an obstacle, particularly for in-counry small and medium businesses.

      Full report
      http://www.planeta.com/planeta/06/0609marketingresults.html

      Announcement
      http://groups.yahoo.com/group/green-travel/message/3485
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