EarthFoot site-hit statistics
- Hello Everyone:
I want to share with you some data recently developed from our
access logs for EarthFoot's Free Ecotour Posterboard at
One way visitors to our site can locate descriptions of very
small scale, locally produced, low impact ecotours is to click on
our world map to choose the continent on which they want to
travel. Here is a breakdown of the percentages of hits each of
those six continents receives:
North America___ 26%
Site visitors also can choose programs according to theme. Our
fourteen tour themes are listed below, with the percentages for
Cultural tours_ 12%
Ecology tours__ 9%
Geology tours_ 4%
Hiking tours___ 7%
Plant life tours _ 7%
Spiritual tours__ 5%
Snorkeling tours 5%
Trail rides_____ 6%
Wildlife safaris 9%
From these data we derive three main insights: First, there is a
healthy interest in ecotours to destinations all over the world.
No continent is seen as either a preferred destination or as
being automatically disqualified from consideration.
Second, the traveling public is receptive to many kinds of
small-scale, locally produced, low-impact programs. Thus tour
providers everywhere should be encouraged to be innovative, to
think "outside the box," and to come up with new ideas, new
Third, if you combine the two most popular themes, "cultural
tours" and "homestays," you can see that EarthFoot's "people to
people" slogan strikes a chord among site visitors. People like
dealing with people.
The first two insights can stand without comment, but I would
like to expand on the third one.
Nietzsche has said, approximately, that most people don't see
something until it has a name. I propose that we as an industry
use the name "people-to-people travel" as a banner to make small
scale, locally produced, low impact ecotourism more visible.
"People-to-people travel" need not be restricted to cultural
tours. If a traveler deals with a local birding guide at a
destination, for instance, that also is "people-to-people."
Though more than once I have thought that I invented something
only to find out later that someone else had brought it to light
first, I think that the phrase "people-to-people travel" at least
occurred to me independently, and I have not seen it used
elsewhere. EarthFoot is not copyrighting this slogan and I invite
anyone and everyone to refer to the concept "people-to-people
travel" when promoting small scale, locally produce, low-impact
sustainable ecotourism, all over the world -- with apologies to
anyone else claiming to have invented the term.
To increase interest in people-to-people travel we can also point
out that for the general traveling public this kind of travel
experience has become possible only since the Internet began
reaching into some very isolated places. Check out EarthFoot's
Africa section in particular to see some amazingly out-of-the-way
After September 11, dynamics in the travel industry have shifted
in a significant manner. People-to-people travel now more than
ever is appropriate and doable.
EarthFoot's Free Ecotour Posterboard