Launch of the Premier Online South Asian Music & Social Networking
New York, NY, USA, 2006-10-04 03:12:04 (IPRW)
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Looking for the latest Bollywood songs online? Want to learn more
about your favorite South Asian artists? Finally, a 'Desi Space' with
'Desi Tunes.' SaffronConnect.com, the primary online social networking
platform centered around South Asian audio and video content,
announces its official launch. Saffron Connect is focused on serving
the global South Asian market and seeks to be the first-of-its-kind
online music and social networking destination directly targeting the
South Asian community. It will provide innovative content and
entertainment services through online, mobile, emerging, and
traditional distribution channels.
SaffronConnect's tagline 'Desi Space, Desi Tunes' sums up the
company's vision - to become a key online destination for South
Asians. In terms of content, SaffronConnect.com will include a range
from established bands to upcoming artists, major music labels to
independent producers. The 'Desi' or South Asian market includes the
residents of India, Pakistan, Tibet, Nepal, Sri Lanka and Bangladesh,
as well as the non-resident community who live around the world.
Key Highlights of SaffronConnect.com include:
-- A platform that creates a hybrid of "MySpace" and "iTunes" for the
South Asian market – allowing independent artists, music labels and
video content owners to upload, share and sell their content to a
community of users with interests in South Asian media. Users, in
turn, will be able to sample, hear, download and share songs among
their friends and other members. Some key artists whose content is
currently available on Saffron Connect include Bally Sagoo, Rishi
Rich, Gunjan, Karmacy, and Bohemia. Content from Saffron Connect will
also be distributed to services such as iTunes, Yahoo Music, and more.
-- User engaging modules that integrate web profiles, blogs, instant
messaging, e-mail, music downloads, photo galleries, classified
listings, events, groups, chatrooms, and user forums to create a
connected community of South Asians.
The main features include:
Music: Members can search, play, and download music based on albums,
new releases, genres etc. Artists can upload music for sale and
Browse: Members can search for friends, update profiles, chat, and see
who is online.
Gallery: Members can post photographs to be viewed by other members
Rate: Members can rate photographs and users.
Blogs: Members can post blogs as well as share thoughts and ideas.
Events: Members can post and browse city specific events.
Groups: Members can join different groups based on interests, etc…
Forum: Members can post questions and initiate discussions.
Poll: Members can post questions online and get feedback.
-- Creation of a South Asian social networking portal centered around
audio and video content.
-- A management team with extensive online and business experience
coupled with vast music industry background from the Indian
SaffronConnect.com plans to enhance and support the existing
infrastructure and content as well as tap into additional distribution
to create an ideal foundation on which the company can meaningfully
increase its online presence.
To generate consumer awareness, SaffronConnect.com will launch a
consumer marketing campaign, including television, print, radio and
outdoor, as well as viral marketing and it plans to roll the service
out globally later in the year. Such activities will happen
simultaneously in both the US and India.
On the other hand, SaffronConnect.com will also attract companies
looking to reach the South Asian consumer through its single gateway
by offering them attractive marketing opportunities both online and
- End -
SaffronConnect.com is a music and social networking destination
focused on serving the global South Asian market. The activities of
SaffronConnect are conducted principally in the United States, the
United Kingdom, and South Asia. For further information, please visit
Frederick Noronha http://fn.goa-india.org