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RE: [getclientsnow] copyright, trademark, and fair use

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  • Michael J. Stammer
    ... From: getclientsnow@yahoogroups.com [mailto:getclientsnow@yahoogroups.com] On Behalf Of work@yourpersonalconsultant.com I agree with every thing that s
    Message 1 of 5 , Oct 15, 2005
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      -----Original Message-----
      From: getclientsnow@yahoogroups.com [mailto:getclientsnow@yahoogroups.com]
      On Behalf Of work@...

      I agree with every thing that's been said prior. However, if you insist on
      putting this quote on your card.

      There has to BE a copyright for you to infringe upon, and it has to be one
      with distinct ownership. I don't believe "Fail to plan. Plan to fail" is the
      exact quote anyway, not to mention the phrase, "If you fail to plan, then
      you plan to fail," has been used by every single sales training I've ever
      been in. Maybe they all think they have exclusive ownership, but my thought
      would be that no one does.
      -------------------------------

      Barbara brings up an important point when she mentions how many people use
      the aforementioned phrase. If it is in fact that widely used, what value is
      there is associating it with your company? What you are really saying is
      "hey, I'm just like everyone else and there's really little reason to
      remember me instead of them."

      As one of my marketing colleagues says in HER tag line, "Sameness doesn't
      sell. Difference Does."

      Michael Stammer
      "the thumb at the small of your back!"
      ----------------------------------------------------------------------------
      ---------------------------------
      michael j stammer, cpba, cpva | arlington, texas usa
      817.261.2108 vox 801.881.2717 fax
      http://JUMProductions.com
      ----------------------------------------------------------------------------
      ---------------------------------
    • Jane Hendry
      I think Michael s on the money with his interpretation of what a quote can do for you - i.e. stimulate interest, get something in the brain to start whirring
      Message 2 of 5 , Oct 16, 2005
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        I think Michael's on the money with his interpretation of what a quote can
        do for you - i.e. stimulate interest, get something in the brain to start
        whirring etc. I don't think "Fail to plan, plan to fail" really does that
        because:
        a) It's just a statement, and not a question
        b) It's a bit tired - as someone else said, it's used in a lot of sales
        training, and it's just generally used a lot (regardless of the syntax)

        Kind regards,

        Jane Hendry
        Client Attraction Specialist
        +44 (0) 845 226 1545

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