Fw: Feb 10, 2010 - HUL retains WPP as partner
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From: India Food Brief <newsletter@...>
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Sent: Wed, 10 February, 2010 4:54:18 PM
Subject: Feb 10, 2010 - HUL retains WPP as partner
If this newsletter does not render correctly, please enable downloading of images or view the online version February 10, 2010 News for the Food and FMCG industries NewsHUL retains WPP as partner
Times of India
As part of Unilever's global realignment of its media buying agencies announced on Tuesday, its Indian subsidiary Hindustan Unilever (HUL) has retained WPP Mindshare as its media buying partner. Industry sources pegged HUL's media buying account size, other than creative, at around Rs 1,200-1,500 crore.Danone begins marketing flavoured milk
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Wagh (tiger) Bakri (goat), the tea brand that today sells 25 million kg of tea annually against HUL and Tata who have a share of about 80 million kg each, was set up in 1925. Unusual as it may seem, but the brand actually projects a tiger and goat sharing a saucer of tea, perhaps a reflection of the times in pre-independent India when harmony was of prime importance.India adds fizz to Coca-Cola numbers
India and China led volume growth for the Atlanta-based The Coca-Cola Company for the quarter ended December 31, 2009. Volume sales went up by 20 per cent and 29 per cent in India and China, respectively, in the quarter, thereby helping the company post 55 per cent growth in net profit.
TrendsCinthol sticks to freshness pitch
It's one of the oldest soap brands in the Godrej stable and was created by Burjor Godrej, nephew of Adeshir Godrej, founder of the group 58 years back. If the Rs 250 crore brand is still going strong, analysts see two reasons for it. One, the brand's ability to stick to its core pitch - freshness and deodorancy - even though the competitive landscape has been undergoing a sea-change. And two, Cinthol has undergone a transformation in its own way by venturing into talcs and deodorants.Jyothy Labs sees 30% YoY growth in mosquito repellant biz
Ulhas Kamat, Deputy Managing Director of Jyothy Laboratories, spoke about his outlook for the mosquito repellant business.FMCG sector advertising on TV during 2009
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