28666EVO marketing (wasCATCARE: The Truth (maybe) about Wellness Canned)
- May 2, 2007Hi Sara,
In a message dated 5/2/07 9:22:50 AM, sara5266@... writes:
> This is the statement from their website that threw me off -They are using "supplement" there more in the sense of "complement." They
> "EVO is the perfect supplement to raw and homemade diets.
don't mean literally that the food is necessary to complete the nutrition of a
raw or homemade diet, altho they would certainly like you to think that. It is
basically a meaningless marketing statement. Any food can be used in rotation
with a homemade fresh-food diet...and there is nothing "perfect" about EVO in
terms of feline nutrition.
> Or, as an alternative when this type of preparation may not be convenientThat's can be said of any food. You could say Wellness or Friskies or a
> or possible."
rodent is an "alternative" when homemade food is not possible.
> It doesnt exactly say its safe to use aloneFoods that are not nutritionally complete according to AAFCO guidelines have
to say that. That's not what the statement is talking about.
> , mention "supplementing" a raw diet or using when raw isnt possible?Natura Pet is trying to forge a connection in the buyer's mind between EVO
and raw food...so that caregivers who think raw is "healthy" but who don't have
the time or skill to prepare it will turn to EVO instead. That is just
nonsense. // Rosemary
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