new zine for old boomers
- NEW MUSIC MAGAZINE READIES FOR FALL LAUNCH
'Good Music' Looks to Appeal to the Over 30 Fans
By Jon Fine
NEW YORK (AdAge.com) -- The first two issues of a new music
magazine, tentatively called Good Music, are set to appear late
this year under a deal, to be announced this week, between
Good Music Media, and World Publications.
Good Music, which is being developed by ex-Spin and Vibe
executives John Rollins, Alan Light and Dana Sacher, has
secured a deal for business and back-office services with World
Publications, its executives say, to permit publishing its two
Should all go well with those issues and with ongoing
fund-raising, the title will publish six times in 2004, said Mr.
Rollins, the CEO and co-founder of the title's parent company,
Good Music Media. World Publications publishes
special-interest titles including Saveur and Garden Design.
Messrs. Rollins and Light left Spin
last year to begin work on Good Music, a title aimed at older
music consumers. Mr. Rollins cited data from the Recording
Industry Association of America that contends adults over age 30
now account for 56% of the music purchases in America.
"This generation wants to maintain a contemporary relationship
with pop culture, including music. And they need a guide," said
Mr. Rollins, who is 39.
"The things we'll most stay away from,' said Mr. Light, the
company's editor in chief, "is the bubble-gum stuff," such as
Britney Spears and 'N Sync, and "the new metal" bands such as
Mr. Light, who is 36, said he left Spin because he "didn't want to
be 40 and fighting for a Slipknot cover," referring to the garishly
theatrical Iowa-based new-metal band.
Mr. Rollins said the current music titles, such as Wenner Media's
Rolling Stone, Spin, Vibe and Dennis Publishing's Blender, are
all swinging for the same demographic sweet spot, 18 to 24 year
olds. But Good Music would be different: Likely profile subjects,
Mr. Light said, range from Neil Young to chanteuse and current
multiple Grammy Award winner Norah Jones.
Good Music's means thus far are decidedly modest. An early
round of financing netted around $500,000 from friends and
family investors. There is no cash involved in the World deal,
said World Publications CEO Terry Snow. Mr. Rollins said thus
far he and those who are involved with the project -- which also
includes Ms. Sacher, a former Vibe/Spin Ventures general
manager who is now Good Music Media's chief operating officer,
and Jay Adams, a former Spin ad director and now Good Music
Media's ad director -- were not yet salaried. "We don't have
enough money to pay ourselves," he said.
Mr. Snow said World, in return for its current support, had an
option on a future equity stake.
Mr. Rollins said Good Music would publish September and
December issues with print runs of about 200,000, and that a
long-term circulation goal was around 330,000. He envisioned
the title's advertisers to come form those advertising in
enthusiast titles like automotive and consumer electronics
appealing to men 30 and older, as well as endemic music
The publishing environment for magazines remains difficult, but
it hasn't deterred other independent launches from plunging
ahead. In late January executives at Radar, the hip and
cosmopolitan title helmed by former Talk editorial director Maer
Roshan, told Ad Age of its plans to launch in mid-April.
- --- In firstname.lastname@example.org, "Jeff J <jeffj@b...>"
>Gee, I don't suppose these guys looked at the import sales of a
> NEW MUSIC MAGAZINE READIES FOR FALL LAUNCH
> 'Good Music' Looks to Appeal to the Over 30 Fans
> By Jon Fine
certain Limey mag, did they?
I'd be happier if they'd just find a domestic printer for Mojo,
frankly. Or at least find somebody to send them domestically so it
wouldn't cost $8 an issue... There's your new job, Jeff!
--- In email@example.com, jeffj@b... wrote:
I'd like to see a domestic zine that fell
> somewhere between Harp and Mojo. Or even a decent American "rock"
> zine for that matter. Now *there's* a dream job- owner and publisher
> Creem Magazine. Hhmmm, I wonder who my first "Creem Dream" would
Funny you should mention this. I just finished reading Jim DeRogatis'
excellent bio of Lester Bangs, called Let It Blurt, and it made me
really really nostalgic for the days when I just bought what Creem
told me to buy. I owe so much to that magazine, and there's never
been one like it since. I'd be a slave to a mag that was just half as
- Not a bad idea. Though I'm not sure if it's a necessary one, as they're
probably doing okay as an import. Still, in comparison to other magazines'
content and cover price, you do get a lot for that $8. Sometimes too much.
<g> I picked up the current issue of Harp (Cat Power cover) and while it
looks nice, the content and depth of the articles were (for my taste) kinda
lacking and fluffy. And then there's Mojo, where you might get a dozen
pages containing a warts-and-all history of some cult band. Nice if you dig
'em, too much if you don't care. I'd like to see a domestic zine that fell
somewhere between Harp and Mojo. Or even a decent American "rock"
zine for that matter. Now *there's* a dream job- owner and publisher of
Creem Magazine. Hhmmm, I wonder who my first "Creem Dream" would
Quoting "samchecker <mwyatt@...>"
> I'd be happier if they'd just find a domestic printer for Mojo,-------------------------------------------------
> frankly. Or at least find somebody to send them domestically so it
> wouldn't cost $8 an issue... There's your new job, Jeff!
This mail sent through IMP: email.blast.net
>anyone have any opinions on Paste? (the magazine, you jokers)I prefer something a bit more sophomoric. There's a little too much music
for grown-ups in that mag.
They also misspelled Rilo Kily in their headline. Whoops.