Employers Can Increase Employee Flu Shot Compliance by Almost 8 Percent with a Simple "Nudge," Says Evive Health
- "Employers Can Increase Employee Flu Shot Compliance by Almost 8 Percent
with a Simple "Nudge," Says Evive Health"
"In the controlled study of 3,272 employees at a large Midwestern utility
firm, individuals 50 years of age or older or those with chronic health
conditions were randomly assigned to receive one of three reminder mailings
encouraging them to obtain a flu shot at an on-site clinic. Of those who
received a prompt to write down a specific date and time when they planned
to get a vaccination, 37.1 percent obtained the shot, an increase of 4.2
percentage points over those who received a general identical reminder,
except that it contained no prompt to make a plan. The planning prompt was
even more effective among employees for whom on-site flu shots were offered
on a single day only. Prompting these employees to write the date and time
when they intended to receive their shot increased compliance by 7.9
percentage points, presumably because not attending the on-site clinic would
mean missing out on the free flu shot benefit altogether. "
What does that have to do with teaching???
I don't know if anyone else is interested in this sort of research but I
feel that research done in one field might be able to give us some insights
into another. For example, it's always difficult to get students to do
homework or to do some extra study outside of class.
This research may indicate that if a student will commit to choosing a time
that he will do something that this will help the student to do it. Having
the student choose a specific time will encourage more compliance. In the
research it only improved the compliance of about 8% of the subjects.
Perhaps the results would be the same with our students, a small effect.
But learning about these ways of "nudging" our students along, learning more
and more about the psychology of our students, can enlarge our tool box of
tools to use to help our students do better. We can move 8% of our students
by doing this. We may be able to move 10% of our students with another
tool. Nudging our students along.
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