Sony, Apple, Rolls Royce and quality education
- Further on the theme of that NY Times article, I would like to discuss
It is too easy to complain that we don't appreciate teacher quality and we
are not willing to pay for it. People do appreciate quality and are willing
to pay for it. Here in China many parents dream of sending their kid to the
USA because they perceive that as a quality education. (From recent reports
from the USA, it seems that judgment is overvalued.)
Why do people buy Sony products rather than Bubba Brothers products? They
think the quality is worth the price.
Why do people buy Apple over so many other products? They think the quality
is worth the price.
Why do you and I not drive Rolls Royces? When I lived in France, I had a
friend who was trying to convince me to buy a Roll Royce. Why on Earth would
I want to do that? I asked him. He said the level of quality was so high
that I would save money in the long run. For some reason, I doubted that.
In the real world, there are limits to the value we put on quality.
Can you demonstrate the impact of your teaching? Can you show that your
teaching is more effective than the other guy? Can you show that by using
your WebHead technology that students can learn faster and better?
If the teacher can demonstrate that his teaching is twice as good as the
other guy and he can teach twice as many students in that way, fine, fire
the other guy and give the money to the quality teacher.
Whoever can do it and, most importantly, show it will get the money.
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