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The Learning Company seeks Marketing Manager

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  • Lindl, Jessica
    Message 1 of 1 , Jun 7, 2001
    • 0 Attachment
      > Following is a job description for a Marketing Manager in the School
      > Division at The Learning Company, based in Novato, CA. This is an exciting
      > opportunity for an individual who wants to further develop his/her skills
      > in marketing to education institutions.
      >
      > Please send a cover letter and resume directly to:
      >
      > Jessica Lindl
      > Director of Marketing
      > jessica.lindl@...
      >
      >
      >
      > Position Summary:
      > Accountable for managing, tracking, measuring, and reporting on market,
      > customer and product data to Marketing, Sales and Exec teams. In addition,
      > will oversee execution and success of direct marketing lists. Works in
      > conjunction with the Director of Marketing to develop and implement
      > marketing strategy and track overall success of strategy.
      >
      > Essential Functions:
      >
      > 1. Coordinate and track various marketing campaigns for both direct and
      > reseller channels .
      > 2. Serve as the school channel's market analyst - consistently keeping
      > a pulse on the needs of our customers, trends in the industry, changes in
      > technology, etc.
      > 3. Gather, analyze and distribute customer and market data - including
      > analyst reports, customer advisory board input, focus group data, and all
      > other related qualitative research.
      > 4. Provide direct marketing support for channel marketing and solutions
      > marketing, including defining target customers, customer profiles, market
      > profiles and direct marketing lists.
      > 5. Work in conjunction with marketing firms to develop a marketing
      > analysis plan that aligns with our annual goals and promotes a better
      > understanding of our customer group and ensures accuracy of market data
      > and unique market analysis campaigns.
      > 6. Provide all competitive analysis and updates to school channel.
      > 7. Handle product price lists and distribution
      > 8. Coordinate the measurement and tracking of direct marketing programs
      > and channel promotions-work closely with Channel Marketing, Customer
      > Support/Operations, Creative Services, and Sales departments, as well as
      > outside vendors such as direct response agencies and freelancers.
      > 9. Work with Director of Marketing to develop an annual plan for
      > continuously assessing our customer needs, perceptions and preferences.
      > 10. Some special projects as needed.
      >
      > Education, Experience, and Skills Required:
      >
      > 1. Bachelor's degree and 1-2 years related experience.
      > 2. Database marketing experience
      > 2. Ability to manage multiple projects across varying product lines and
      > markets.
      > 3. Strong project management skills and attention to detail.
      > 4. Dependable follow through and initiative.
      > 5. Strong communication and organization skills.
      > 6. Knowledge of design and print production process helpful, but not
      > required.
      > 7. Ability to create spreadsheets and other reports using Excel, and
      > Word.
      > 8. Ability to work with and manage customer databases
      >
      >
      >
      >
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