Fwd: THE BROWN SCHOOLS-Chief Executive Officer
>Date: Thu, 10 May 2001 17:25:02 -0700
>From: Kelly Trottier <trottier@...>
>Subject: THE BROWN SCHOOLS-Chief Executive Officer
>THE BROWN SCHOOLS
>Chief Executive Officer
>The Brown Schools is the leading national, for profit provider of
>specialized educational and therapeutic services for children with
>emotional disturbance and learning disabilities marginalized youth. The
>Company operates programs in ten states and Puerto Rico and employs in
>excess of 3,500 people. The Brown Schools is reimbursed for its services
>by state and local government agencies, insurance companies, certain
>federal programs and private families and trust funds. The Company
>provided services to approximately 10,000 individuals in FY 2000 and
>generated revenue of $200MM and $18+MM in EBITDA.
>The Brown Schools was founded 61 years ago by the Brown family in central
>Texas. The first campus in San Marcos, TX was an alternative school for
>children. The Company expanded rapidly in the 1980s, entering more
>traditional health and mental health markets. This strategy proved to be
>overly broad and financial performance deteriorated.
>The Brown Schools was purchased by McCown, DeLeeuw & Co. (MDC) in
>mid-1997. The Company has continued to refine its strategy, entering
>officially and aggressively the alternative school marketplace in 1998
>with the purchase of CEDU, the countrys leading provider of emotional
>growth boarding schools, while simultaneously opening programs to educate
>adjudicated youth. Continued expansion into both the public and private
>markets for educating emotionally-challenged children is planned.
>Brown Schools management believes the Companys reputation can continue
>to be leveraged into the space for providing specialized educational
>services to students with emotional and other problems that have led them
>to be marginalized by and significant learning disabilities. The
>privatization of education is in its infancy and few providers are
>equipped to manage challenging children therapeutically so that they can
>receive their education.
>The market for specialized education is substantial, and the Brown Schools
>is poised to further capitalize on the market and to enhance shareholder
>value over a five year horizon. In order to meet these challenges, the
>chief executive officer must demonstrate a commitment to kids and to the
>mission of the Company. He/she must recognize that the Company is
>redefining the business and that the chief executive officer is therefore
>undertaking a pioneering effort. Toward that end, the chief executive
>officer will be expected to:
>· Provide leadership to the Board and lead investors in refining and
>executing a strategic vision that capitalizes on the strength and brand
>identity of the Brown Schools. This involves the ability to coalesce and
>galvanize the Board behind a clear vision and strategy.
>· Work effectively within a decentralized and multi-layered service
>environment. This assumes broad management capability as well as the
>ability to create and maintain a cohesive culture throughout the organization.
>· Be attune to strategic opportunities, particularly in private
>· Analyze market trends, opportunities for strategic
>alliances/acquisitions and commensurate revenue trends and
>implications. Management of details in this industry is critical.
>· Execute against the business plan on a real time, hands-on basis.
>· Build effective and successful management teams.
>· Travel 50-75% of the time.
>Knowledge of capital markets, experience in raising capital and managing
>lender relationships will be important to success in the
>position. Knowledge of education and/or behavioral marketplaces is
>strongly preferred. Experience in building shareholder value is essential.
>Executive Assistant to Betty Hasler
>Heidrick & Struggles
>One California Street, Suite 2400
>San Francisco, CA 94111