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Job opportunity: Marketing Manager at KIPP Bay Area Schools

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  • Lauren Hamilton
    Immediate Opening: Marketing Manager at KIPP Bay Area Schools Regional Support Office in Oakland About KIPP Bay Area Schools In the San Francisco Bay Area,
    Message 1 of 1 , Feb 25, 2013
      Immediate Opening: Marketing Manager at KIPP Bay Area Schools Regional Support Office in Oakland

      About KIPP Bay Area Schools
      In the San Francisco Bay Area, five KIPP middle schools and two KIPP high schools are closing the achievement gap between low-income students and their more advantaged peers. These tuition-free, college-preparatory schools are located in the under-served neighborhoods of Bayview Hunters Point and the Western Addition in San Francisco, East San Jose, San Lorenzo, and West Oakland. Our mission is to ensure our students develop the knowledge, skills, and character needed to succeed in college and the competitive world beyond.

      KIPP (The Knowledge is Power Program) began in 1994 in Houston, Texas. Today, there are 125 KIPP schools in 20 states and Washington, D.C. serving more than 41,000 students. KIPP Bay Area Schools currently serves 2,600 students through its seven schools, with a total of 225 employees and annual budget of $25 million.

      Position Overview
      The Marketing Manager will be responsible for supporting KIPP Bay Area Schools’ marketing and communication needs. The Marketing Manager will work cross-functionally within the organization, to represent the voice of KIPP Bay Area Schools among various audiences. The Marketing Manager will prepare marketing materials, manage our website and social media presence, contribute to our public relations efforts, and support development-related communications and events.
      The Marketing Manager must have expert writing and editing skills and be a strong project manager. He/she will play a critical role as the primary copywriter across print and digital platforms and ensure that all communications consistently promote the organization’s brand. The role will also require excellent communication skills, meticulous attention to detail, and a commitment to accuracy. The ideal candidate will have experience in developing a strategic marketing and communications plan and prioritizing limited resources to execute effectively.
      The Marketing Manager will report to the Chief Growth Officer. The position will be located at our office in Oakland.

      Roles and Responsibilities
      The Marketing Manager position will include the following roles and responsibilities:
      Oversee marketing and branding
      • Develop communications strategy. Plan and maintain communications calendar, improve internal processes, and work with team to build and execute a robust communications plan.
      • Own and enforce brand. Manage and enforce KIPP Bay Area Schools brand and style guidelines.
      • Manage third-party vendors. Work closely with contract graphic designers to execute projects across print and digital media that reflect the KIPP Bay Area Schools brand. Work with third-party vendors as appropriate to manage materials and print orders.
      • Manage photo inventory. Take photos at events as needed and hire photographers on a project basis. Manage on-campus photo shoots. Curate and clean-up photo library. Select photographs for marketing purposes.
      Manage external communication
      • Prepare marketing collateral. Write and edit copy for annual report, brochures, school profiles, and other external materials to promote and inform various audiences about KIPP Bay Area Schools.
      • Maintain website. Work with schools and regional departments to maintain fresh and relevant content. Track traffic and trends of website using analytics tools.
      • Manage social media presence. Maintain our Twitter feed and Facebook page, including curating relevant news and stories from our schools and the broader KIPP network.
      • Support media relations. Work closely with our public relations manager to develop and support positive media and stories about KIPP Bay Area Schools. Monitor media for relevant news and mentions.
      Support development and donor-related efforts
      • Prepare grant proposals and reports. Work with development team to write proposals and reports for major foundations and corporations.
      • Write and produce donor newsletters. Source contributions across organization and write donor-facing communications, for both electronic and print distribution.
      • Prepare development and event-related collateral. Assist with creating invitations and event-related materials.

      Skills and Qualifications
      • Bachelor’s degree and 5 or more years of marketing and communications-related experience.
      • Project management. Exceptional organizational and project management skills. Able to self-direct and prioritize among competing goals to create manageable work plans and initiate process improvements. Strong achievement orientation with exceptional time management skills and demonstrated ability to multi-task.
      • Communications. Exemplary communication skills (written, aural and oral).
      • Writing. Excellent writing and editing skills, including flexibility to write in different styles for various audiences.
      • Attention to detail. Meticulous attention to detail, commitment to accuracy, and a high quality bar.
      Additional Characteristics
      • Ability to plan and think strategically, coupled with willingness to execute and roll one’s sleeves up
      • Comfort with working in a fast-paced, entrepreneurial environment
      • Interest in continuing to develop skills and learning from others
      • Flexibility and willingness to contribute when necessary on projects outside of own department
      • Articulate, polished and professional demeanor with strong work ethic, self-confidence, initiative, and leadership skills
      • Demonstrated ability to work well with others and build relationships
      • Unquestioned integrity and commitment to KIPP Bay Area Schools’ mission
      • Embody core values: passion, innovation, resourcefulness, respect, effective communication, impact

      Competitive salary and benefits commensurate with qualifications and experience.

      How to Apply
      Please submit your resume and a detailed cover letter describing your interest in working for KIPP Bay Area Schools online here. Resumes submitted without a cover letter will not be considered.

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