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Director, Consumer Market Development

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  • lakao1a
    SCIENTIFIC LEARNING CORPORATION Job Description Title: Director, Consumer Market Development Reports to: Vice President, Marketing Department: Marketing
    Message 1 of 1 , Nov 21, 2008
      Job Description

      Title: Director, Consumer Market Development
      Reports to: Vice President, Marketing
      Department: Marketing
      Status: Regular, Full-Time Exempt

      Scientific Learning Corporation is a pioneering educational software
      company located in the East Bay that integrates cutting-edge
      neuroscience with Internet and multimedia software. Our company uses
      brain research and patented technologies to increase comprehension
      and learning. We develop the Fast ForWord family of learning programs
      and Reading Assistant, which allow children and adults to greatly
      enhance their language and reading skills.


      In partnership with Scientific Learning's Vice President of
      Marketing, the Director of Consumer Market Development will manage
      one of the most innovative learning programs developed for the at
      home learning community. This role will be responsible for building
      and launching a Direct to Consumer channel and product portfolio.
      Primary responsibilities will be to build awareness, acquire new
      customers and build ongoing customer relationships across all
      communication channels. Including: brand positioning and strategy,
      public relations, web and advertising, integrated marketing
      campaigns, lead generation and sales conversion.

      Responsible for measuring, analyzing and recommending future strategy
      based on market development activities – including response
      generation, lead conversion, sales conversion, acquisition costs and
      customer lifetime value.

      Essential Duties and Responsibilities:

      • Oversee the strategic market direction and product vision
      • Customer analysis and segmentation
      • Competitive analysis
      • Overall industry trends
      • Work closely with product management to develop all market
      and product requirements
      • Launch all offerings

      • Cultivate the market need for innovative, neuroscience-based
      interactive learning programs
      • Overall brand strategy and positioning
      • Messaging Architecture and Hierarchy development, ongoing
      testing and enforcement across all communication channels
      • Brand Guides and Creative Guidelines advisement to Creative

      • Drive awareness generation with integrated marketing campaigns
      • Online marketing, SEO, viral marketing
      • Web-site management
      • Manage local and national media mix and integrate with local
      PR efforts
      • Public relations and advertising

      • Launch and manage all lead generation campaigns
      • Market and list segmentation
      • Relevant messaging and call to action
      • Own all tracking and ROI analysis with CRM

      • Management of market development budget
      • Full budget ownership
      • P&L responsibility

      • Management of cross functional team

      • Management of vendors or partners who are key to our customer
      acquisition and management

      • Other duties may be assigned.

      Required Experience & Education:

      • Minimum of 3 - 5 years of strategic marketing experience at a
      Director level.
      • Knowledge of consumer learning market will be a useful but
      not essential qualification.
      • Experience in software industry preferred
      • Experience starting a new channel desirable
      • Excellent written and verbal communications skills
      • Advanced project management skills required
      • BS Degree, preferably with concentration in Marketing. MBA
      from a reputable Business School strongly preferred.

      TO APPLY:

      Please email your resume and cover letter to resumes@....

      We are located near the 12th Street BART station.

      Please No phone calls.

      SCIENTIFIC LEARNING is an equal opportunity employer.
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