480Riverdeep Job Openings in Marketing
- Mar 1, 2005There are three job openings in marketing at Riverdeep listed below:
- director of public relations
- marketing communication manager
- database marketing manager
Please feel free to e-mail me with resumes or questions if you're
Thanks, Karin Little
klittle@... OR karinlittle@...
Title: Director, Public Relations
Reports To: Vice President of Schools Marketing
Location: San Francisco
We are seeking a highly experienced & motivated public relations
director to work on all of the company's public relations and
corporate communications strategy. Experience with educational trade
and consumer media is a must for this position. US K-12 school
experience is also highly advantageous.
Owns overall public relations strategy
Own all public relations related work strategy & execution:
o Create PR plan for 2005
o Work with senior management on goals/direction/messaging and public positioning of the company
o Media relations
o Writing of all press material
o Build long-term perception of Riverdeep in the marketplace
Plan and execute all PR campaigns for both school and consumer channel
Plan and execute all road shows to build momentum around Riverdeep strategy and product offerings
Work closely with sales teams to manage regional and local press to drive incremental sales in key areas
Set short and long-term measurable objectives (media placements, etc) that are in-line with Riverdeep's business objectives
Management of public relations budget
Manage the vendors or partners such as Bacons, Factiva, PR Newswire
Monthly budget updates
Manage Public relations agency relationship
Ideal candidate profile:
Outstanding project management and leadership skills expert at building & tracking pr plan
A minimum of seven to years experience at an agency or in-house
Exceptional interpersonal, verbal and communication skills.
Ability to drive consensus among various internal stakeholders.
Consistent history of results and creative solutions to difficult problems
Excellent media contacts
Excellent analytical, creative, communication and organizational skills
Title: Marketing Communications Manager
Reports To: Director, Creative Services
Location: San Francisco, CA
Responsible for the development and execution of school marketing and
communications including marketing plans, national events and their
supporting materials, sales support materials and collateral
Develop and execute marketing plans and allocation of marketing budget for school marketing and communication.
Direct the definition and development of a Riverdeep User Community including launching a customer user's community online, monthly newsletters and an annual conference.
Manage development, production and dissemination of collateral materials (sell sheets, research papers, sales binders, etc.) Work with Sales to define critical tools for them to achieve revenue numbers.
Manage all National Trade shows to achieve annual lead generation numbers
Manage fulfillment house of all sales support materials
Create and launch annual catalog
Work closely with Brand Team and Direct Marketing Manager to ensure all net new customer acquisition and post sales customer support drives forecasted incremental leads and revenue
Launch new Riverdeep.net web-site
Research and analyze competitive marketing and communications to ensure we are ahead of the curve
Survey customers to ensure we are on message with our positioning, creative, copy and call to action
Participate in developing and managing the implementation of selected marketing projects.
Participate in the development of the annual budget and monitor monthly actual versus budgeted expenses.
Bachelor's degree in business/marketing or other related field. Master's degree preferred.
Four plus years marketing experience in an education or business-to-business company or agency.
Passion for team-work
Excellent oral and written communications skills.
Demonstrated ability to manage multiple projects, set priorities, work independently, problem solve, work as part of a team and perform under pressure.
Database Marketing Manager
Reports To: Senior Marketing Manager
Location: San Francisco, CA
We are seeking an experienced & motivated database marketing manager
to leverage Oracle 11i to manage and drive the US Schools Market
plan. Experience in business to business marketing and lead
generation is a must for this position. US K-12 school experience is
also highly advantageous.
Owns Overall Marketing and Communication to US K-12 School Market:
Contibute to data requirements needed to support marketing campaign lifecycle such as:
o List generation
o Tracking and processing related to ERP, CRM, and Web
o Analysis for ROI, revenue, unit, and branding analysis
o Leased industry data
Plan and Execute database marketing portion of campaigns
o Work with marketing resources to define calendar
o Work with marketing resources to list definition (segmentation,etc) in Oracle Marketing Online
o Create list definition and list output in Oracle Marketing
Management of database budget
Sales and marketing analysis
Coordinate all list activities (selection, rentals, merge/purge, hygiene, etc.) for telesales, schools direct mail, and email campaigns
Manage the vendors or partners who are key to our customer
acquisition and database enhancement programs
Weekly financial reports and analysis
Ideal candidate profile:
At least five years of database marketing in a business to business and/or technology company, preferably supporting marketing/sales
Technical/database aptitude Oracle 11i - sufficient to communicate and collaborate with IT and drive change
Understanding of complete lifecycle of a marketing campaign including metrics on lead gen, opportunity management, quoting, and revenue generation.
Ability to collaborate with all functions (order management, customer service, tech support, accounts receivable, IT, marketing, product development) to represent marketing's needs, promote process improvements, and cross-functional collaboration.
Knowledge of school market ideal
BS/BA in Business, Marketing or related degree, MBA a plus
High energy level
Strong presentational skills and talent for negotiation and consensus building