38CompuMentor Seeks Business Planning Services
- Nov 2, 2000CompuMentor Seeks Business Planning Services--please contact Hilary
Naylor at hnaylor@... if you are interested.
CompuMentor in undertaking a planning process to expand our
Educational Services. We wish to improve our coordination of
CompuMentor's school technical support services with those of other
technical assistance providers, and focus on disadvantaged students
in schools in low-income communities. Based on the outcome of this
planning process, we will redesign our education services program
and reach out and market our services to low income San Francisco Bay
Area school districts.
CompuMentor's major work to date (since 1987) has been to provide
computer technical assistance to nonprofits in the Bay Area and
across the country. We have worked to help schools develop their
computer systems as well, but on a much more limited basis, with
recent emphasis on one federally funded project. We seek to develop
our program for schools and employ our considerable experience as a
technical assistance provider to elevate the quality and amount of
support we can give to education in the Bay Area.
CompuMentor is now in its fifth and final year of partnership in the
Pacific Southwest Regional Technology in Education Consortium
(RTEC). RTEC is a US Department of Education (OERI) program created
work with educators and community members to develop access to and
meaningful uses of advanced technologies for education reform,
school renewal and the development of technology-enhanced lifelong
learning communities inside and outside of schools. The fundamental
purpose of this project has been to help implement the use of advanced
technologies to improve learning and educational success to high
standards for all students.
Through our participation in this program, CompuMentor has developed
a range of services to schools by adapting and implementing our
nonprofit services. Some of our services have not been offered or
requested by schools, primarily because they are more expensive and
schools do not usually have the funding to engage the services of
independent consultants, even at nonprofit rates. The services that
we have most successfully ported to the educational arena are Mentor
Matching and Technology Assessment and Planning (TEAM). Both of these
services have been subsidized by the RTEC contract. For a more
detailed description of these services see
However, the adaptation is not always successful. Mentor projects in
schools take longer to complete and need to get started early in the
school year. School computer installations are large, even in small
schools, much larger than the small-to-medium sized nonprofit that
our TEAM program was designed to serve. We have also found that we
are encountering other impediments to out delivery of assistance to
schools. The first is that we are not well known in the educational
sector. Thus, even if we have excellent services to offer, the
decision-makers at schools are often unaware of them. Second, our
expertise is primarily in the successful deployment of technology
into organizations, but schools are often looking for expertise in
the pedagogical application of computer technology, as well. We hope
that by collaborating with one or several agencies with expertise to
complement CompuMentor's, we will be able to overcome these
We are seeking the assistance of a business planner to work with
Dr. Hilary Naylor and Dr. Mark Liu of CompuMentor staff in the
development of this plan. The Business Plan should include the
1. A target market analysis describing:
Client type: The variety of our current client-base is large:
public schools, charter schools and community based organizations
(CBOs) that serve schools, families or the education/learning
community. It may be desirable to focus more narrowly on a certain
type of institution.
Client Size: The size of the schools that we work with at the
moment also covers a large range, from small (150 students) to
large (2000 students), and from elementary to high school. The
majority of these schools and the CBOs associated with them are
located in urban communities.
Potential client base
Key client needs to be addressed, for example:
Enabling classroom teachers to understand how to use
as an integral part of the learning process.
Guiding school principals to an understanding of the
applications of technology for students and staff.
Access to appropriate curriculum specific software.
Ongoing professional development for teachers, assistants,
Supporting programs that increase technology access for
Consultation on the installation of technology other than
computer networks, such as two-way video conferencing system, taking
into consideration school size, available support, training and
Onsite technology support (long-term).
2. An assessment of CompuMentor's current educational program,
A review of our core competencies
An analysis of the potential for enlarging our repertoire of
services for schools.
3. A competitive analysis, including
Identification of potential collaborators and their points of
Identification of competitors and their points of competition
An analysis of our niche among other Bay Area educational
4. A revenue analysis, including reviews of
Affordable means for potential clients to obtain our services
5. A marketing analysis, identifying
Strategies to market to schools and school districts
Hilary Naylor, Ph.D.
Senior Associate, CompuMentor
487 Third Street, San Francisco, CA 94107
Voice: 415.512.7784 x313