- Sep 1, 2003Those who don't get Eastman's newsletter may be interested in the following
- Spam Filters Delete This and Other Newsletters
I always assumed that 95% to 98% of the Plus Edition newsletters get
delivered every week. However, a new survey says that the percentage may be
less than that. Perhaps much less.
I have been battling with "spam filters" for months. May e-mail providers
look at incoming messages and try to determine if each one might be unwanted
junk mail. If their software decides a message fits this description, they
delete it. Sadly, these filters are not perfect; junk mail often slips
through, and sometimes legitimate e-mail gets deleted.
Of course, my newsletter is not the only one affected. RootsWeb message
boards, Ancestry.com Daily News, other newsletters, stock market advice
columns, and much, much more are similarly affected. I was amazed this week
to read the results of a study that says that 17% of all the desirable bulk
e-mail messages are deleted without ever being delivered to the addressees.
In the case of some Internet providers, the deletion rate is up to 38%!
The August 16 edition of EFFector has an article entitled, "ISPs Block 17
Percent of Legit E-mail." The article talks about permission-based e-mail,
such as the newsletter you are reading at this moment. That is, you gave
permission in advance for me to send the newsletters to you.
Permission-based newsletters are very different from the typical "spam mail"
for which you have not given permission.
According to the article, Mail.com is the worst mail provider when it come
to delivering the mail; it deletes 38 percent of all the permission-based
e-mail messages received. That is, Mail.com will delete this newsletter 38%
of the time without telling its customers. NetZero, CompuServe, and AOL
delete almost as many permission-based bulk mail messages. AOL deletes 25%
of the e-mail, CompuServe deletes 31% and NetZero deletes 34%. Here is the
In other words, only 75% of this and similar newsletters get delivered to
AOL subscribers, and only 62% of the newsletters make it to Mail.com
subscribers. The rest get trashed before the addressees ever see them. The
study was conducted earlier this year. With the recent virus attacks and
subsequent increase in installed mail filters, I am sure that a study
conducted this week would show significantly worse numbers.
One company in Texas, CI Host, recently sued AOL for its practice of
blocking e-mails. CI Host plans to seek monetary damages of at least $10
million because of damage to the company's reputation, loss of business and
loss of good will from its customers. You can read that story at
is another electronic news publication that is being "blacklisted" by AOL.
You can read about their problems at:
If you use e-mail for business or have a need for dependable delivery of
e-mail messages to your in-box, you may not want to depend upon some of the
companies listed at or near the top of the above list. They are deleting
your mail and are not telling you about it.
You can read the full article at:
What Do You Think? Comments and discussion are available on this
newsletter's Discussion Board at: http://www.eogn.com/discussionboard
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