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1485MyFamily.com, Inc. Acquires Genealogy.com

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  • Bill Boogaart
    Apr 8 8:37 PM
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      MyFamily.com, Inc. Acquires Genealogy.com, Expands Product Line, and Enters
      Long-Term Promotional Agreement with A&E Television Networks

      PROVO, Utah, April 8 /PRNewswire/ -- MyFamily.com, Inc., a leading online
      subscription business and the leading network for connecting families, and
      A&E Television Networks (AETN) announced today that MyFamily has acquired
      Genealogy.com, producer of the award-winning family tree software, Family
      Tree Makera, and provider of extensive online genealogy resources. In
      addition, MyFamily will receive promotion on AETN television properties.

      Genealogy.com joins the MyFamily network of websites -- Ancestry.com,
      MyFamily.com, and RootsWeb.com -- giving customers a full complement of
      Internet services focused on connecting families with their histories and
      one another. Combined, the network of websites receives over 10 million
      unique visitors each month and has more than one million paid subscriptions.

      "We're excited to bring these two strong companies together to better serve
      consumers and the genealogy community," said Tom Stockham, President & CEO
      of MyFamily.com. "It's a great strategic fit and underscores an
      opportunity to serve the growing market for family history products. By
      providing customers with a broad set of tools to discover the information
      that makes their family history come to life, we help customers answer the
      questions, 'Who am I?', 'Where do I come from?' and 'How am I connected?'"

      "AETN is excited to see these two important family history companies come
      together, increasing the positive experience of consumers embarking on
      family research," said Nick Davatzes, President & CEO, A&E Television
      Networks. "We believe this agreement makes good sense for the businesses
      and for the consumer. AETN looks forward to a long-term strategic
      partnership with MyFamily."

      Genealogy.com will continue to offer its wide variety of products and
      services, including Family Tree Makera, and its dynamic roster of online
      subscription products. MyFamily will continue to improve upon the products
      and services Genealogy.com currently offers, enhancing the family history
      research experience. In addition, Genealogy.com will continue to host
      GenForum message boards, a widely used free genealogy community resource,
      with more than six million messages posted.

      MyFamily serves the fast-growing market of people with an interest in
      family history. As reported in a recent study, family history is one of
      the fastest-growing hobbies in the U.S., with over 60% of Americans
      interested in researching their family history. The addition of
      Genealogy.com's strong product line to MyFamily's network of websites,
      family tree software, databases on CD-ROM, message boards, books, and
      magazines, is a natural expansion, providing researchers valuable tools to
      quickly and easily explore their family history, saving them time and money.

      About MyFamily.com, Inc.

      MyFamily.com, Inc. is among the largest online subscription businesses,
      with over one million paid subscriptions. A next-generation media company,
      MyFamily is focused on connecting families with their histories and one
      another. The company provides both free and paid subscription services
      through it's network of Internet properties, which include: Ancestry.com,
      Genealogy.com, RootsWeb.com, and MyFamily.com. The Company also publishes
      Family Tree Maker and Ancestry Family Tree software, Ancestry magazine,
      Genealogical Computing magazine, over 50 book titles, and numerous
      databases on CD-ROM.

      About A&E Television Networks

      A&E Television Networks is a joint venture of The Hearst Corporation, ABC,
      Inc. and NBC. AETN is an award-winning, international media company
      offering consumers a diverse communications environment ranging from
      television programming, magazine publishing, and web sites, to books, music
      CDs and home videos/DVDs, as well as supporting nationwide educational
      initiatives. A&E Television Networks is comprised of A&E Network, The
      History Channel, The Biography Channel, History International, AETN
      International, AETN Consumer Products, and Biography Magazine.

      SOURCE MyFamily.com, Inc.

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