A Free-Reprint Article Written by: Scott Bywater
Focus On Your Strengths
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Last year, I took over a small second office next to the one
I have now. I've had it painted and recarpeted. But setting
it up and getting my current office painted / recarpeted
seems overwhelming. I know. I know. I've got to make the
time to plan out how I want it to all look, what I want to
get out of it, where I want what, etc. because my current
office just feels too congested. But I find it overwhelming.
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Distribution Date and Time: 2010-03-01 12:15:00
Written By: Scott Bywater
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Focus On Your Strengths
Copyright (c) 2010 Scott Bywater
Copywriting That SELLS
Last year, I took over a small second office next to the one I
have now. I've had it painted and recarpeted. But setting it up
and getting my current office painted / recarpeted seems
I know. I know. I've got to make the time to plan out how I want
it to all look, what I want to get out of it, where I want what,
etc. because my current office just feels too congested.
But I find it overwhelming.
It's the same with clothes. Sometimes I'll put clothes on
myself (or my son) on a Saturday morning and my wife will look at
me and say:
"You're not going to wear that, are you?"
I guess we all have our strengths and weaknesses.
And while I find writing easy now (although I didn't in the
beginning. I can remember my sister's father in law tearing me
to shreds over just how bad the writing I created for a seminar I
spoke at once was) there are things which I don't have a natural
My advice for all of this stuff: focus on your strenghts.
For instance, I am not very "handy" around the house. I don't
fix cars. Or hang up pictures. Or put up dryers on the wall. Or
any of that sort of stuff.
The thought of it overwhelms me.
Now truth be told, with a fair bit of training, I could probably
do some of it. But I think, I would do it poorly compared to
someone who loves doing it and has a natural aptitude for it.
However I can make a quick phone call and pay a handyman $50 an
hour to do it. He'll do it quicker and faster than me and I can
focus the time I would have spent on it towards building my
business or enjoying my life.
How about you?
Which tasks do you find overwhelming because they are just not
Why don't you hand them over to someone else?
For instance, if I want to learn a new piece of software, I'll
seek someone out who has already mastered it and ask for their
I won't try and wade through hours and hours of online tutorials
to learn in 3 hours what a master could teach me in 30 minutes.
I'll get my mechanic to fix my car rather than doing it myself.
I'll get my doctor or naturopath to look at me when I am sick.
Personally, I consider myself like an advertising doctor. So if
you've got an ad or sales letter which seems to overwhelming,
why don't you get me to critique it by hopping along to
As a direct response copywriter, Scott Bywater strives to educate
business owners on how to generate more leads, get more of the
"right type" of customers, differentiate themselves from their
competition, and convert their leads into sales via his
underground and "outside of the box" strategies. You can get his
copywriting and marketing tips delivered to your inbox via his
eye opening "Copywriting Selling Secrets" newsletter available at
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