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[Computational Complexity] Sponsored Search Panel Discussion

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  • Lance
    The last Electronic Commerce conference in June had a workshop on sponsored search . Sponsored search are those ads you see when you run a Google or Yahoo
    Message 1 of 1 , Sep 27, 2006
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      The last Electronic Commerce conference in June had a workshop on sponsored search. Sponsored search are those ads you see when you run a Google or Yahoo search. People bid on keywords to position their ads and how to model and run these auctions is an exciting question both theoretically and practically.

      The workshop had a panel discussion Models for Sponsored Search: What are the Right Questions? organized by Rakesh Vohra and yours truly. Panelists were Kamal Jain (Microsoft), David Pennock (Yahoo!), Michael Schwarz (Yahoo, UC Berkeley) and Rakesh Vohra (Kellogg School at Northwestern). The panel was moderated by Jason Hartline.

      Jason recorded the discussion which I converted to MP3 (98 minutes, 17 MB).

      Alternatively you can read the transcript (PDF, postscript). Thanks to Nina Balcan, Jianqing Chen, Nikhil Devanur, and Anuj Kumar for their hard work transcribing the audio.

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      Posted by Lance to Computational Complexity at 9/27/2006 05:21:00 PM

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