Marketing a SPI initiative
- I'd be interested to know if anybody has created marketing fliers,
brochures etc. to communicate/promote their CMMI intiative?
Has anybody issued certificates of achievement for internal training
classes related to CMMI initiatives?
If so, any recommendations for software, ideas etc. would be
What are some of the ideas people are using to "Raise the level of
- Hi Rich,
We found that the most effective method is to link any internal
publicity to the direct impact on new and existing business.
Our strategies include the production of brochures, training
certificates, visual wall-boards, news-letters etc. However the
messages that each of these portrays must be targeted at specific
Marketing is only effective if it truly encourages personal
enthusiasm and directs energy toward near-term, clearly stated and
achievable goals. The first step in any campaign like this is to
understand the motivational needs of your people, your teams and
your company. Map these needs into direct business related ambitions
that can be traced directly through different routes to each group
in your organizations. This gives you the messages and motivational
tactics that you need for your brochures, meetings, wall-charts etc.
and also helps to link any reward schemes to customer feedback, new
business generation and external corporate marketing programs.
Best of luck in your efforts,
- Dear All,
I guess most of you know about SEI/INTRo. And for the
INTRo is a structured approach for adopting and
deploying new tools and technology (methods,
processes). INTRo is composed of proven practices,
tips, checklists, guidelines, tutorials and work
products in template form.
IDEAL SM-Based New Technology Rollout (INTRo) is a
technology selection and deployment tool, designed in
collaboration by the Software Engineering Institute
(SEI) and Computer Associates. INTRo is being made
freely accessible to all interested parties.
Also, another places which is wealth of information
Pay more atention for the first one (SEPO)
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