910The Biodiversity Barometer - what do people understand about biodiversity and sustainable development?
- Sep 27, 2013
FYIRead the two reports 2012 Biodiversity Barometer and here 2013 Biodiversity Barometer (be patient, they are a little slow to load!).The report also looks at which companies consumers believe care about the environment and respect biodiversity. Consumers often identified beauty, food and retail companies. Interestingly, one of Ramsar’s business partners, the Danone Group, came out second in France. Top 3 brands are identified for six countries. Some interesting statistics on the growth of sustainability reporting by companies are available too.
There are some other interesting insights: young people are more aware about biodiversity than older people; income and education influence awareness rates and notions of sustainability; and people that buy natural cosmetics have higher awareness on biodiversity!
And lastly, an interesting statistic from the 2012 Biodiversity Barometer on how people said they learned about biodiversity. From eight countries, the greatest number (50%) learned from television programmes and documentaries, next came articles in newspapers and magazines at 35%. Only 12% learned from web sites and blogs – quite a surprising result for me and an important statistic for raising awareness with the general public.