RE: [carfree_cities] Re: advertisements coming to metro tunnels
- I somewhat disagree. 'Yellow Pages' type ads could be very useful to a
rider who is unfamiliar with his destination neighborhood, and looking for a
place to eat, or buy a shirt-button, or whatever he needs at that moment.
It's not like he can very well drive around the block several times looking
for a shop.
Audio ads should be right out.
Perhaps ads could be limited to advertisers with an actual physical presence
within 400m of a transit stop, or something to that affect.
However, I do agree that the system shouldn't be dependent on ads for
operating revenue. The Washington, DC Metro has considered trying to levy a
tax on land values near stations - the presence of a Metro stop makes land
much more valuable than land not served by a metro station - it sort of
closes the economic loop.
It would be even nicer, if, realizing that the marginal cost of an
additional rider is infinitesimal compared to the existing costs of capital
and regular train service, fares were abandoned altogether in favor of
taxing the increase in (land) property due to the presence of the system in
the first place.
I believe someone (JHC?) compared it to tenants in a highrise paying for
- John Bredin wrote:
... and public transit operators
> should NOT advertise their direct competition!If one enters from and to locations and departure time etc. on the Czech
Railways website, the next link is the IDOS website, which is a
public-private partnership where ads from various companies fill the
screen as you get your train journey details. Some ads are from bus
companies which might have something competing with the train ride you are
looking at. The ideas with IDOS is that it is some kind of full choice
thing with combinations possible of bus, bus + train, just train, etc.
Czech Railways is as far as I know the only European operator that does
their journey-finding stuff this way. It is really annoying, especially
with a slow computer. I actually hate it.
At the same time, both Prague and Brno (Czechias 2nd biggest city) PT
operators (and Prague PT is joint-stock company with 100%shares owned by
the city) offer services for drivers and cars, including drivers training!
I imagine there are similar things in other Central and European Union
So, the "competition" argument will not work in many places.
On the Train Towards the Future!
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