Re: [carfree_cities] "Living with Less" (Title)
> Financial Incentives for Driving LessThe last one is the best in the bunch. It's short, positive, easy to say.
> Driving Less for Dollars
> Drive-Less Incentives
> Living with Less Driving
> Conservation Incentives
You want something that rolls off the tongue, or at least conjurs up
something that is initially impossible to oppose ("pro-life", etc). The
good thing about CarFree, is that it (to my ears), it sounds like Fat Free.
You might try a more literal "Traffic Reduction Incentives", but that may be
more appropriate for a title of a document.
Marketing CarFree/Reduced lifestyles will require much more savvy than a
typical car ad to be effective.