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Re: [carfree_cities] "Living with Less" (Title)

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  • Chris Loyd
    ... The last one is the best in the bunch. It s short, positive, easy to say. You want something that rolls off the tongue, or at least conjurs up something
    Message 1 of 2 , Dec 25, 2003
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      > Financial Incentives for Driving Less
      > Driving Less for Dollars
      > Drive-Less Incentives
      > Living with Less Driving
      > Conservation Incentives

      The last one is the best in the bunch. It's short, positive, easy to say.
      You want something that rolls off the tongue, or at least conjurs up
      something that is initially impossible to oppose ("pro-life", etc). The
      good thing about CarFree, is that it (to my ears), it sounds like Fat Free.
      You might try a more literal "Traffic Reduction Incentives", but that may be
      more appropriate for a title of a document.

      Marketing CarFree/Reduced lifestyles will require much more savvy than a
      typical car ad to be effective.
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